Ad Results Launches Hispanic Effort.

Ad Results Inc. officially launches ARI Hispanic, a new company focused on providing the same level of advertising value to Hispanic communities in Houston and nationwide.

Jana Kusin, a partner in ARI Hispanic, says the new ad agency extends Ad Results’ burgeoning direct-response radio advertising capability to businesses eager to reach the Hispanic market. The Hispanic population is the fastest-growing ethnic group in America, expanding by almost 60 percent in the last decade.

“ARI Hispanic now offers any business looking to reach this large market segment a proven tool for measuring advertising success—delivering Hispanic advertisers the highest return on their advertising dollars,” said Kusin.

Applying a proprietary electronic direct-response tracking system, as developed and used by parent company Ad Results, Kusin says ARI Hispanic designs media campaigns that link Hispanic consumers responding to both live and print endorsements to the actual purchase of a product.

The ARI Hispanic model incorporates primarily live-radio endorsements while also using television and print vehicles, where necessary, to reach and generate tangible market responses.

“We design advertising campaigns that get results, initiating more calls, more web site hits, more sales,” said Kusin. With almost 20 years’ experience in direct-response advertising, Kusin has previously developed media campaigns for Fortune 500 companies targeting the Hispanic market.