Mexican art directors, account managers and staff who work at the multicultural advertising agency, Adrenalina, New York, will march in support of immigrants and workers rights and to voice opposition to Arizona’s new immigration law at a rally and march today at Union Square, 14th Street and Broadway.
Adrenalina personnel, including the ad agency’s creative, account management and strategic teams who have visas to work in the U.S., are legal residents and who are U.S.-born Hispanics, will wear white T-shirts conceived and designed by their colleagues bearing the phrase “I Look Illegal.”
The words “I Look Illegal” are intended to make a statement about the vast diversity of the U.S. Hispanic population while drawing attention to the long held stereotype by some that undocumented immigrants and U.S. Hispanics, including those who are born here and those who are legal residents, are all the same, and thus are open to scrutiny by law enforcement under Arizona’s new immigration law.
Since a wide majority of the Adrenalina staff are either Mexican immigrants who are legal residents or have visas to work in the U.S. or they are U.S. born Mexican Americans, the agency’s staff was compelled to take action and speak out against Arizona’s immigration law.
On Thursday (April 29), Colombian superstar Shakira and Mexican American singing legend and activist Linda Ronstadt were in Phoenix to voice their opposition against the new Arizona law as the backlash against the state’s crackdown on illegal immigration widened and plans for lawsuits were announced by the American Civil Liberties Union, the Mexican American Legal Defense and Educational Fund and the National Immigration Law Center.
The new Arizona law requires police to determine whether a person is in the United States legally. It also requires immigrants to carry their alien registration documents at all times and requires police to question people if there is reason to suspect they are in the U.S. illegally. Critics argue the law will foster racial profiling.
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