Adamari Lopez and Yoplait urge Latinas to join the Fight against Breast Cancer.

For the third consecutive year, Yoplait has teamed up with Hispanic actress and breast cancer survivor Adamari López. Ms. Lopez has kicked off a seven-city media and retail tour of Hispanic communities, with hopes of inspiring Latinas to join in Yoplait’s Save Lids to Save Lives initiative.

“With their inspiration and ideas, Yoplait and Susan G. Komen for the Cure will be able to help to make a lasting impact in the fight against breast cancer for Latinas everywhere.”

“I am delighted to join with Yoplait once again to help Latina women understand the importance of their breast health and encourage others to join the fight against this terrible disease,” Ms. Lopez said. “I was diagnosed with breast cancer five years ago, and am living proof that early detection can save lives.”

This year, Yoplait has also created the Fondo Yoplait para la Mujer Hispana®– $250,000 of the overall donation that will go to fund innovative ideas by Susan G. Komen for the Cure® Affiliates aimed at raising breast health awareness and prevention in their local Hispanic communities.

“The local Komen Affiliates know their communities best, which is why Yoplait wants them to put forth the plans for fighting breast cancer in Latina women,” says Catherine Cox Draper of Yoplait. “With their inspiration and ideas, Yoplait and Susan G. Komen for the Cure will be able to help to make a lasting impact in the fight against breast cancer for Latinas everywhere.”

Ms. Lopez will be visiting many of those very communities during her tour, which began last week in Miami and ends next month in San Antonio, Texas. It will also take her to New York, Chicago, Los Angeles, Dallas and Houston, where she will take her message of hope to Latinas through media interviews and appearances at supermarkets.

“My personal brush with breast cancer changed my life and showed me that our health is our greatest gift,” Ms. Lopez said. “Despite the many obstacles faced by our community – both cultural and financial – we as Latinas must put our breast health first, understand our bodies and utilize the resources the community has to help us overcome this terrible disease. Susan G. Komen for the Cure is a valuable organization, and that is why I believe so strongly in this cause.”