Addressable Advertising: A Guide to Political Advertising in 2024

By Mark Failla

When then-presidential candidate Eisenhower broadcast the first political ad spot campaign in 1952, it marked the beginning of television’s reign as the go-to advertising medium for reaching key voters en masse. While “I Like Ike” may be catchy, the traditional TV media landscape that helped Eisenhower clinch the White House is now long gone.

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Courtesy of Association of National Advertisers