Adelante Marketing Opens In NYC.

Adelante Hispanic Marketing announced that Michael Saray, former president of New York-based, direct marketing firm Cartel Contacto, has joined the firm as partner. Saray, who will serve as executive vice president, chief operating officer, is establishing the firm’s New York office as it expands to serve the needs of its northeast clients.

“Adelante Hispanic Marketing is expanding its reach to reinforce an existing client base and to better serve new clients by being where they are,” says Chrysanthe Georges, founder and president of Adelante Hispanic Marketing.

“New York offers tremendous access to direct marketing industry resources and a strong potential client base,” adds Saray. Georges and Saray formed their partnership after working together on the operating committee of Directo, the Direct Marketing Association’s (DMA) Council for Hispanic Marketing.

“We share a commitment to delivering high quality Hispanic direct marketing through all media,” said Georges. “Michael’s ability to think strategically and his understanding of the cultural differences required to produce effective, sensitive and in-culture Hispanic direct marketing are in tune with the needs of our clients and the agency’s philosophy,” she adds. “I think we share a passion for the Hispanic market and its potential,” adds Saray.