Adelante Media Group announced two major promotions.
Angie Balderas rises from National Sales Manager to Vice President, Director of Sales for The Adelante Media Group. In her new capacity, Balderas will spearhead local sales efforts across the company working in conjunction with local Market Managers, and interfacing with account executives. In addition, she will also assume the role of Director of Sales for Adelante’ s home market of Sacramento, including Regional Mexican LaGrand 94.9 and the hot new Spanish pop Latino 979, along with local sales efforts for Adelante’s Azteca America and Mundo-Fox TV Sales.
At the same time, Stacy Turner, currently General Sales Manager for Sacramento Radio has been promoted to fill the National Sales Manager position vacated by Balderas and also oversee the company’s digital sales efforts.
“It’s very exciting when we can promote two talented broadcasters into bigger jobs and also put the company in tremendous position for continued growth, “ said Adelante CEO Jay Meyers. “Angie Balderas is a name well known in this industry and has done a spectacular job building our reputation and sales nationally, but our biggest need is driving local sales in all of our markets as the economy recovers and like any great team, we drafted the very best talent for the position. Angie’s expertise in local business relationships and developing and managing sales talent will now be put to use every day. At the same time, we get to reward Stacy Turner who joined us just two years ago and has made a huge impact on our Sacramento market. Stacy’s talents are a perfect fit to lead our National Sales efforts in partnership with our rep McGavren Guild. And Stacy is an expert in digital making her the perfect person to lead our company in this emerging revenue category.”
Ed Krampf, Adelante’ s COO who also serves as Sacramento Market Manager added, “I feel as though I won the lottery. Angie gets our vision and what we are trying to accomplish and as we move to the next level, and she’s perfectly suited to lead the strategic changes we want to make in that area. And moving Stacy into the National/Digital position is truly taking a great talent and maximizing their strength for the benefit of the company. Adelante is now set with a company sales structure run by very talented managers who I would match up with anyone in this industry. These changes make us a better company today and in the future.
Both appointments are effective immediately.