Adios 2010, Bienvenido 2011 By: Jose Cancela
December 20, 2010
2010 was not a stellar year for the Hispanic Advertising or Media business, but for sure it was much better than 2009. Like every year though, some did better than others in 2010. Buying shops continued to pick up business at the expense of the full service Hispanic agencies and in some extreme cases, we saw clients shift Hispanic ad dollars to their General Market AOR.
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