“Adiós Rusty. Meet Rufo!” Growth in the Pet Industry Comes with an Upscale Latino Treat [REPORT]
July 29, 2014
SSG analysis reveals that contrary to the myth that Hispanics are less likely to make pets full members of their families, Upscale Latinos are increasing pet ownership dramatically while other segments are nearly flat or declining. The pet industry shift towards Hispanic consumers has implications for pet food manufactures, specialty stores, mass discounters, toys, animal hospitals, grooming spas, and other high-end services, etc.
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