The AdMark Group named AOR for Jiffy Lube’s So. Cal. Regional Cooperative Association.

Jiffy Lube’s Southern California Regional Cooperative Association has selected Pasadena-based AdMark Group as its advertising agency of record, following an extensive review process. The AdMark Group will be responsible for handling all advertising activities for the general and Hispanic markets, including media planning and buying, as well as promotions, event marketing, and public relations for all 123 Jiffy Lube locations in Los Angeles, Riverside, Ventura, San Bernardino, Kern and Orange counties.

“In addition to AdMark’s successful track record with Jiffy Lube over the past few years, the team’s strategic marketing pitch illustrated that they understand our business”

Currently, AdMark is the agency of record for Jiffy Lube co-ops and franchises in the Coachella Valley, Central California Coast, Eastern Washington, Montana, and Idaho. In addition, AdMark is providing media buying services to Jiffy Lube franchisees in Sacramento, Stockton, Modesto, and Fresno.

“In addition to AdMark’s successful track record with Jiffy Lube over the past few years, the team’s strategic marketing pitch illustrated that they understand our business,” said Rob Curry, president of Jiffy Lube’s Southern California Regional Cooperative Association. “Our mission is to inform guests about our excellent services and vehicle maintenance care and we’re confident that AdMark will deliver our message to the fullest extent.”

“Jiffy Lube has been an amazing client to work with and we could not be more excited about expanding our services to the Los Angeles co-op,” said Adriana Blanco, CEO of The AdMark Group. “Jiffy Lube is the industry leader in preventive vehicle maintenance, and Los Angeles is the leading automotive market in the US. This is an exciting opportunity for us, and we’re ready to start rolling on our exciting plans for 2011!”