Adrenalina BEEFS UP.

Adrenalina announced the staff hires of Edwin Hincapie, Angela Renfroe, Paola Ortega, Jacob Lake and Regina Mojica.

All five appointments are effective immediately with Hincapie joining as senior account director, consumer engagement + business development; Renfroe coming on board as director, talent; Ortega signing on as director, action marketing; Lake assuming the role of cognitive and cultural anthropologist and Mojica serving as brand leader, Tecate.

Hincapie will report to Jules Aspesi, director, new business development; Renfroe, Ortega and Lake will report to Manuel Wernicky, president, chief ideas officer and managing partner; and Mojica will report jointly to Ortega and Yonathan Bendesky, senior brand leader.

The five hires are the latest in a growing number of appointments at the ad marketing shop aimed at pumping up the agency’s consumer and client-aimed approach.

“Edwin’s drive, energy and deep understanding of the multicultural consumer experience adds depth to the agency’s offerings in event and experiential marketing while helping us to widen our reach as we seek out new business opportunities,” said Aspesi, who previously worked with Hincapie at the Vidal Partnership, New York.

Noted Wernicky: “This varied group of hires, Edwin (Hincapie), Angela (Renfroe), Paola (Ortega), Jacob (Lake) and Regina (Mojica), enhance existing personnel and services throughout the agency-from the consumer and client sides to our own internal operations,” he said, adding, “We anticipate their work and contributions will ignite innovation and growth internally and for our clients, their brands and consumers.”