Adrenalina expands team.
February 27, 2009
On board to help lead and shape the agency’s creative and strategic vision: “engagement, experience and emotion,” are industry veterans Ivan Sanchez, who will serve as vice president, senior brand strategist, reporting to Wernicky; and Victor Zeiris, who joins as creative director, reporting to Paco Olavarrieta, chief creative director and managing partner.
The dual appointments help to bolster the agency’s position in the marketplace as a branding and creative force with targeted industry and consumer insights leading all departments to better serve clients and consumers, said Wernicky.
In his new role as VP, senior brand strategist, Sanchez will oversee the agency’s account planning department and be responsible for executing the agency’s ethos, fueling the shop’s new business strategy and providing insights and direction in the development of communications initiatives for existing and prospective agency clients.
As Adrenalina’s creative director, Zeiris is charged with leading and managing all aspects of the agency’s creative organization from concept development to the delivery of consumer-focused creative campaigns.
