Adrenalina Human Sciences Institute launches.

Adrenalina announced the creation of the Adrenalina Human Sciences Institute (AHSI).
 
The formation of the institute’s advisory board coincides with the rollout Nov. 16 of a next-generation multicultural micro site dubbed TheCountThatCounts.com aimed at unleashing the power and influence of the nation’s emerging multicultural marketplace.
 
Founding members of the AHSI’s independent advisory board will share their insights with the agency team and its clients”’ brands on the various cultural and societal dynamics impacting the U.S. Hispanic experience. The inaugural AHSI advisory board members include:
 
– Felipe Korzenny, Ph.D., Professor and Founding Director, Center for Hispanic Marketing Communication, Florida State University, Tallahassee;
   
– Gonzalo Perez, Owner and Principal, Motivo Insights, Miami Beach, Fla., former Senior Director of Brand Strategy and Consumer Insights, MTV Networks, New York;
   
– Marta Tienda, Ph.D., Maurice P. During Professor in Demographic Studies, Professor of Sociology and Public Affairs, Princeton University, Princeton, N.J.