The Advertising Club To Celebrate Multicultural Excellence.

The ADVERTISING Club will honor advertisers in the multicultural marketplace who “got it right” with a reception “Creatively Correct 3” on January 27 at Noche (1604 Broadway) from 6 – 8:30pm. The event will showcase award-winning work from the Association of National Advertisers (ANA) and feature a Q&A session with the winners. There will be a networking portion of the evening as well as a presentation. During the brief program, representatives from a number of the winning advertisers and agencies will make short remarks about their campaigns. ANA presented its third annual Multicultural Excellence Awards in November, recognizing outstanding advertising campaigns targeted to multicultural consumers in four categories. Winning companies and agencies are:

– Hispanic: Pepsi Si, Dieste Harmel & Partners (All TV)
– African-American: Pepsi-Cola, UniWorld Group, Inc. (2 TV/1 radio)
– Asian: U.S. Postal Service, A Partnership (1 TV/2 Newspaper)
– General Market: Starburst Sours, Grey Worldwide (2 TV/1 Magazine)
– Multicultural Campaign with Significant Results: Combivir (GlaxoSmithKline), Palio Communications

Creatively Correct 3 will also display work from 13 honorable mentions.

They are as follows:

– Hispanic: American Airlines, Zubi Advertising (TV/Radio/Magazine); California Lottery, Casanova Pendrill (All TV); Crest with Scope (P&G), Bromley Communications (All TV); Glad (Clorox Co.); Dieste Harmel & Partners (All TV)

– African-American: Coors, Carol H. Williams (2 TV/1 radio); Nissan, True Agency (1 TV/2 Magazine); Toyota, Burrell (TV/Radio/Magazine)

– Asian: Foxwoods Resort & Casino, Admerasia (TV/Radio/Newspaper); New York Life Insurance Company, (In-House) (All TV)

– General Market: Mitsubishi North America, Deutsch LA (TV, Magazine, Newspaper); State Farm Insurance Companies, DDB Chicago (2 TV/1 Print)

– Multicultural Campaign with Significant Results: Payless ShoeSource, Bromley Communications, Verizon Communications, Burrell Communications

More than 100 campaigns were submitted to the ANA – the industry’s trade association dedicated exclusively to marketing and brand building. Entries were judged on their creative excellence and relevance to multicultural consumers by a panel consisting of members of ANA’s Multicultural Marketing Committee.