Is advertising ghettoizing Multicultural Americans?

My wife is an AP US History teacher. She’s been doing it for 10 years. But just quit, disheartened by the homogenized Eurocentric textbooks she’s forced to teach from. The story the textbooks tell, she explained, is a white story. African Americans, Hispanics and Asians are relegated to separate chapters or sections within the book (literally), and not as part of the main narrative. And this, she feels, essentially ghettoizes these groups and forbids them a place in the identity of the nation.

It turns out many historians, sociologists and researchers agree with the premise: by not including these groups in the mainstream discussion, you’re essentially sidelining them, footnoting them…keeping them at bay. The resulting white national identity remains, therefore, in-tact. And multicultural Americans…well, they’re not part of the MAIN American story. They’re just sideshows.

By Ken Muench / DraftFCB

To read more CLICK on link below;
http://www.HispanicCMO.com