AeroMexico selects PACO Communications as USA AOR.

AeroMexico has selected Chicago-based multicultural communications firm PACO Communications as its agency of record for North America.

PACO Communications was retained by AeroMexico to create and execute integrated campaigns including strategy development, creative, media, and interactive initiatives targeted to general market and Hispanic audiences.

PACO Communications began working with AeroMexico in late summer of 2008 on a campaign targeting general market business travelers. This year AeroMexico officially retained PACO Communications as its agency of record. The partnership is part of AeroMexico’s strategic focus on the North American market, including its recent expansion into a growing number of major Canadian cities.

“Now more than ever, our customers appreciate our commitment to delivering a distinguished style of attentive, personalized in-flight service,” said Frank Galan, Vice President of Sales for AeroMexico’s U.S. Division. “Through our partnership with PACO, we hope to communicate the benefits of the unique, high-quality yet affordable experience AeroMexico is known for to a broader audience.”

“The challenging economic climate has made consumers more frugal about every purchase –including travel– but they are still taking business trips, vacations, and trips back home to visit friends and family, “ said Kellyn Madera, Marketing Manager for AeroMexico‚s U.S. Division. “Our new campaign will focus on AeroMexico’s ability to deliver to this more discerning passenger with top-of-the-line service and competitive fares, making AeroMexico the premier airline for travel to Mexico and Latin America.” The campaign will target AeroMexico’s three core customers: the leisure traveler, the business traveler, and the Hispanic traveler who takes regular trips to visit friends and relatives.

“We are thrilled and honored to include AeroMexico within the list of successful brands that PACO Communications represents,” said Ozzie Godinez, Vice President and Co-Founder of PACO Communications. “Our strategic approach will include the development of a campaign targeting AeroMexico‚s three unique customer segments that is grounded in comprehensive research and market insights and delivered through creative that features whimsical plays on words in order to establish powerful touchpoints with consumers and strengthen AeroMexico‚s brand in North America.”