Affordable housing and a reduction of foreclosures- what does that mean to marketers?

   By Cristy Clavijo-Kish
As I get ready to attend the 2011 National Council of La Raza Family Expo and Convention in DC this weekend- a major focus for the organization is ensuring that Latinos nationally do not get pushed out of the middle class due primarily to losing their homes via ongoing foreclosure and a lack of affordable housing. The debate surely will be a lively one during the session Economy Town Hall: “Giving Up the Middle Class – Not so Fast!” You can watch it via live streaming and understand the issues more clearly.

To view NCLR Conference on a live stream CLICK HERE.

So what does that have to do with marketers targeting the Hispanic community? I don’t know yet, but take the opportunity to understand the issue and perhaps a community initiative idea will develop.

I’ll have more soon…

Cristy Clavijo-Kish is a content contributor on several platforms regarding Hispanic and multicultural marketing, communications and social media trends and issues.

She has spent more than 15 years in the PR, marketing and media industry with a special emphasis on helping brands connect with Hispanic and multicultural audiences. She is a founding partner of Hispanic PR Wire, LatinClips and Hispanic Digital Network- media properties that were acquired by PR Newswire in 2008. You can follow Cristy on Twitter via @latinomarketing.

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