Agencies Should Always Act in the Clients’ Best Interest
July 10, 2024
![ANA_Solo_Logo_Green_tagline](https://hispanicad.com/wp-content/uploads/2024/01/ana-2024.jpg)
By Cliff Campeau
Client/agency relationships were once predicated on the concept of a principal-agent relationship, where the agency had a fiduciary duty to act in their clients’ best interest. When this concept was the accepted practice, most client/ agency agreements reinforced this expectation.
To read more, CLICK HERE.
Courtesy of The Association of National Advertisers