Agency Searches and Reviews: What Type of Consultant Is Right for You?
January 27, 2024
By Joanne Davis
A very smart and knowledgeable industry leader recently told us that he thought a pitch consultant and a search consultant were one and the same.
As a result of that comment and queries from several marketing and procurement clients about different types of internal and external consultants to help manage the complexities and intricacies of important, high-stakes agency reviews or searches, we are outlining the differences.
To read more, CLICK HERE.
Courtesy of The Association of National Advertisers
