Agency
Marketing mix modeling has come a long way from the traditional approaches many of us remember.
Marketing mix modeling has come a long way from the traditional approaches many of us remember. At its core, MMM helps you understand which marketing efforts are actually driving results. Instead of relying on last-click attribution, it uses statistical analysis to show the true impact of each channel, campaign, and external factor on your business outcomes. By Nick Smith
ACENTO Codes Culture Into AI
As the marketing world races to embrace artificial intelligence, one agency is slowing down, just long enough to ask a critical question: Who, exactly, is teaching AI what culture looks like?
AM/FM radio and podcasts are “Touchpoints” [VIDEO]
A major new study from Effie released this year at the prestigious Cannes Advertising Festival named AM/FM radio and podcasts as deserving of the “Super Touchpoints” effectiveness honor. Click below to watch a 15-minute video of Pierre Bouvard, Chief Insights Officer of the CumulusMedia
Why Sports Teams Are Becoming Media Companies (And What It Means for Brands)
The pattern? Sports teams are no longer just rights holders. They're media companies. And it's changing how brand partnerships work. By Leopoldo Garcia - Brand Partnership & Business Development Director
Five Consumer-Declared Trends Shaping Hispanic Holiday Shopping This Year
The U.S. consumer landscape is increasingly diverse, yet decision-makers risk missing critical opportunities when not all voices are represented. Hispanic Americans are among the fastest-growing demographics and are poised to significantly influence holiday spending this year. Eighty-five percent plan to shop for the holidays, and among them, as many as 71% say they have only done ‘a little’ shopping or haven’t started yet. This means now is a pivotal window for advertisers to reach this key segment before they finalize lists and check out.
Migdalia Santana has passed.
While it’s been a while since we heard from Migdalia Santana, as many of you know she was always a strong advocate for Hispanic Media and one of the early pioneers in driving Hispanic Media Strategies.
The “general market” isn’t general anymore.
It’s Culturally Fueled™: complex, dynamic, and powered by people who’ve redefined what influence looks like. By Lisa Torres - Founder & Principal, The LIT Group Co.
Is the Glass Half Full or Half Empty for Working Latinas in the U.S.?
As a multicultural marketer, I am always reviewing how to reach different groups. As a Latina executive, I’m particularly interested in the evolution of spending power. National Latina Equal Pay Day, which was Oct. 8th, seems like an ideal time for an assessment. By Karla Fernandez Parker
Integration not scale is key to media success
Big multinationals can no longer rely on being big multinationals to secure advantage when it comes to media. Instead, they need to build in-house capabilities and connections says Tom Ashby, Global Lead, Media Services at WFA.
Cristina Schwarz announced her decision to step down as President & General Manager of Telemundo 47 New York / WNJU at the end of the year.
Cristina Schwarz announced her decision to step down as President & General Manager of Telemundo 47 New York / WNJU at the end of the year.
Vme TV and DIRECTV Partner to Celebrate Spanish-Language Cinema at Miami Film Festival GEMS
Vme TV and DIRECTV joined forces to celebrate Spanish-language storytelling at this year’s Miami Film Festival GEMS, a weeklong showcase that spotlights some of the most compelling voices in global cinema.
If you accept the call to leadership, you must be willing to be misunderstood, criticized, opposed, accused — even rejected.
If you accept the call to leadership, you must be willing to be misunderstood, criticized, opposed, accused — even rejected. By Lenore A. Brinson - Executive Director | Nonprofit Management
57% of Comms Professionals Use AI to Craft Press Releases [REPORT]
PR Newswire has released its 2025 Global State of the Press Release Report, revealing significant changes in how PR practitioners are using the industry's foundational tool as AI transforms the media ecosystem and impacts how consumers search for information.
Why Integrated PR Campaign Management is No Longer Optional
A fast-paced and increasingly fragmented media landscape has resulted in audiences consuming content across a variety of devices, channels and platforms, from traditional news outlets to social media, branded editorial content and beyond. This diversification has caused audience attention to become scattered, making it challenging for communicators to reach them with a more traditional approach, like a single press release.
Is the U.S. behind our foreign counterparts when it comes to Corporate Affairs?
A few of my recent posts about U.S. agencies/companies finally starting to hire more corporate-affairs-minded communicators always spark the same thing. By Tristan Waldvogel
What’s a marketing measurement mistake you often see?
Three weeks ago, I had dinner with 20 CMOs here in San Francisco. One of them turned to me and asked: "What’s the biggest mistake you see in how companies measure marketing?”
4As Names Sylvia Banderas Coffinet as Executive Vice President of People, Talent & Upskilling
The American Association of Advertising Agencies (4As) announced the appointment of Sylvia Banderas Coffinet as Executive Vice President, People, Talent & Upskilling. In this pivotal role, Banderas Coffinet will lead one of the central pillars of the strategic plan under CEO Justin Thomas-Copeland aimed at supporting agency members in attracting, empowering and growing talent across the advertising and marketing industry.
TELEMUNDO’S Broadcast of THE BILLBOARD LATIN MUSIC AWARDS ranks #1 ENTERTAINMENT SHOW in Primetime among 18-49
Telemundo’s live broadcast of the 2025 Billboard Latin Music Awards last Thursday night ranked as the #1 entertainment show in prime, regardless of language, among adults 18-49, according to Nielsen. Delivering 617,000 adults 18-49 and 1.7 million total viewers, the show was also the #1 awards show on Spanish-language television year-to-date among adults 18-49 and the highest rated Billboard Latin Music Awards among total viewers since 2019.
Los puertorriqueños redefinen el consumo: menos compras impulsivas, más propósito y bienestar [En Español]
El consumidor puertorriqueño está reescribiendo las reglas del consumo. Según el 2025 Consumer Foresight Study, elaborado por Nube Research y Brain Consulting y presentado durante el SME Marketing Summit esta pasada semana, las personas en la isla están dejando atrás el impulso y el estatus para abrazar la intención, el bienestar y la estabilidad emocional. Se ahorra más, se gasta con propósito y se mira a la inteligencia artificial con una mezcla de curiosidad y cautela. By Juan Carlos Pedreira - Digital Innovation Strategist | AI & Technology Consultant | E-Commerce & Media Transformation Expert
Bridging Culture and Commerce in Multicultural Marketing [PODCAST]
On this episode of The New Mainstream podcast, Liz Pedraza, Director of Hispanic Marketing at Pinnacle Advertising and President of CIMA Advertising, explores how multicultural insight, data, and authentic storytelling create measurable business impact for brands.
