Lopez Negrete Communications has been chosen by Hyundai Motor America as its U.S. Hispanic marketing agency. The award-winning agency will deliver strategic marketing campaigns targeting the technologically savvy U.S. Hispanic consumer.
Horizon Media named Roberto Alcazar, EVP, Managing Partner, Executive Creative Director of 305 Worldwide, Horizon’s culture-first creative agency. He assumes this role after two years as the Creative Director of the agency.
Much discussion has occurred on the outlook for agencies since we last wrote about the changing economic headwinds. It’s time to revisit the topic and layer on some additional considerations, with a focus on what agencies should be doing now. By Mark Duval - The Duval Partnership
Havas Health & You and Republica Havas announced the creation of a new agency, Republica Havas Health, to help foster health equity for multicultural patients and consumers. Republica Havas’s new division will be led by Co-founder, Chairman and CEO Jorge A. Plasencia, and will leverage the scale of HH&Y to reach brands and consumers across the United States, with quick global expansion plans.
Following the constant and consistent growth within the marketing field, Latin2Latin Marketing + Communications (L2L) has announced the promotions and appointments of several of its executives in key positions, under the administration of Arminda Figueroa, CEO and Founder of L2L.
Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors, MediaSense.
There’s good news and bad news in the world of marketing procurement, according to a new report from the ANA.
Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the WFA and The Observatory International.
4A’s R4A's Research Exclusive Content logo research illustrates ad agency employment, growth in agency revenue, fastest growing ad hubs, share of advertising expenditure by medium, and more to keep you abreast of agency trends.
“Companies Want Lawyers to Kill the Billable Hour," reads the headline in a recent issue of the Australia Financial Review. Around the same time, the marketing publication Campaign ran an article titled "Wary Marketers Sour on Billable Hours." Could it be that the hourly is rate is finally, at long last, marked with an expiration date?
Something is rotten in the state of advertiser-agency relationships – indeed, several things are rotten – and this is manifested most clearly in the broken agency selection process. Reviewing prospective agency partners is now too onerous, costly, and time-consuming on both sides. Selection criteria are dominated by costs saved rather than value delivered. In many cases, there’s been an erosion in trust between advertisers and their agency partners.
According to the report, about half of marketers are not spending enough in a channel to get maximum ROI. While a poor ROI might cause brands to pull back on spending, Nielsen found that spend often needs to be higher to break through and drive returns. Nielsen's "50-50-50 Gap" states that while 50% of media plans are underinvested by a median of 50%, ROI can be improved 50% with the ideal budget.
What is your agency doing to prevent client churn, grow existing clients, and keep up with a disruption-ridden consumer landscape? Today’s most successful agencies rely on the freshest data to crank out high performing campaigns, dominate new business, and stomp out silos – especially amid disruption.
Omnicom Group released its first stand-alone diversity, equity and inclusion (DE&I) report. The report, "Responsibly Relentless: Equity for All," outlines the company's key areas of focus for DE&I and includes 2021 U.S. diversity metrics, key performance indicators (KPIs) and our strategic framework to ensure DE&I permeates all business operations, employee and client experiences, and partnerships.
Let me put this as simply as I can. Recession is not a one-size-fits-all event. How brands, sectors, and countries fare varies. If you brand is in decent shape, stay the course. If not, it is time to consider alternative strategies. And if you want a more detailed refresher than this, read on. By Nigel Hollis
What should agencies keep in mind amid inflation, rising interest rates, and uncertainty about the future? Here’s what’s going on in Adland and how you can prepare.