Ad Agency

THE 2023 HMC STRATEGIC EXCELLENCE AWARDS KICK OFF WITH A CALL FOR ENTRIES AND A JURY OF DIVERSE INDUSTRY LEADERS

The Hispanic Marketing Council (HMC) continues to grow and enhance the Strategic Excellence Awards, the only award competition of its kind recognizing strategic excellence in Hispanic marketing and advertising and cultural fluency. This year, HMC has expanded the categories and invited a broader pool of diverse judges with the goal of celebrating impactful creativity.

How to onboard your new agency for greater success

The meetings have wrapped up, the SOW has been negotiated and the client and their brand-new agency are eager to start work. The review process has concluded and now they are in a rush as the client’s timeline is already strained. New work needs to be on air as soon as possible. What happens next can determine the eventual success or failure of the relationship.

Advertisers believe they are still getting great value from their agencies post pandemic

According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up five percentage points since the last such study in 2018, to 17% among those agreeing “most strongly” with the statement “I feel that I am getting value for money from my agencies”. Compared to the WFA’s first such study in 2011, value perceptions – “agree somewhat” and “agree strongly” – are up 19 points.

Reckitt CMO says virtual studio models are key to ad sustainability

Fabrice Beaulieu is a veteran at Reckitt, having served in a variety of marketing roles since 1999 before being appointed chief marketing, sustainability and corporate affairs officer in April last year. Since then, he has implemented a number of new processes to accelerate the performance of the hygiene and health giant’s brands globally, including the launch of a Marketing Centre of Excellence and a new brand purpose agenda.

Winners announced for inaugural WARC Awards for Effectiveness North America – ALMA delivers

A total of 22 awards have been given at the inaugural WARC Awards for Effectiveness, North America Edition in association with LIONS, shining a light on the most inspiring and effective work delivering marketing success.

Winning With a Template

In any new business opportunity, putting your agency’s best foot forward is a balancing act of time and resources. Devoting the time and effort it takes to win can be a challenge, particularly for smaller agencies that don’t have a dedicated person in the new business role. We are often asked by agencies how they can best prepare a customized written response without building everything from the ground up each and every time. Below I’ll highlight three tips to help optimize your new business approach so you’re not reinventing the wheel for every race.

2023 Media and Entertainment Industry outlook [REPORT]

Streaming video, social media, and gaming are helping to enable new business models and reshaping media and entertainment. But the real story for 2023 is that these three sectors are increasingly becoming more interdependent as part of a broader and richer media and entertainment ecosystem. Successful companies will likely develop strong visions that span these sectors and pull their entire industries forward.

The missing conversation

Agencies are a vital part of any effective marketing organization but all too often the right questions aren’t always asked in these partnerships.

Lopez Negrete Communications and Hyundai Motor America create First Branding Campaign Aimed at Both Hispanic and General Markets

Lopez Negrete Communications and Hyundai Motor America announce first-of-its-kind anthemic brand work aimed at showing that no matter how far apart we might be, how different we may be, where we go or where we came from, it is the miles we spend together that are worth treasuring. The Las Millas que Nos Unen or The Miles that Unite Us campaign was originally created for the Hispanic market, but Hyundai observed its emotional relevance resonating across all audiences and selected it for the general market as well.

FTC Proposes Rule to Ban Noncompete Clauses, Which Hurt Workers and Harm Competition

The Federal Trade Commission proposed a new rule that would ban employers from imposing noncompetes on their workers, a widespread and often exploitative practice that suppresses wages, hampers innovation, and blocks entrepreneurs from starting new businesses. By stopping this practice, the agency estimates that the new proposed rule could increase wages by nearly $300 billion per year and expand career opportunities for about 30 million Americans.

Advertisers believe they are still getting great value from their agencies post pandemic

According to Global Agency Remuneration Trends, perceptions of value provided from relationships are up five percentage points since the last such study in 2018, to 17% among those agreeing “most strongly” with the statement “I feel that I am getting value for money from my agencies”. Compared to the WFA’s first such study in 2011, value perceptions – “agree somewhat” and “agree strongly” – are up 19 points.

Agencies and New Business- Searching for a Pot of Gold

The year starts full of optimism and hopes that the new business world of vagaries, misdirects, and illusions will suddenly transform into a new world with a rich bounty for the taking.  By Steve Boehler - Founder of Mercer Island Group

2022 Hispanic Market Thought Leaders available for FREE DOWNLOAD

HispanicAd presents our 9th edition of the Hispanic Market Thought Leaders. Every edition we strive to cover important marketing topics in our Industry and highlight The Top Marketing executives for their contributions to our Industry.

New Business Pitch Concerns with the 4A’s Matt Kasindorf

A couple of months ago, the 4A’s and ANA released a joint report from their Agency Search Simplification Initiative. It contained results from a survey of 100 agency leaders and 41 clients about priority concerns in new business pitching. The report revealed some significant areas of misalignment between brands and agencies, which are ripe for improvement.  By Mark Duval - The Duval Partnership

2022 Global End of the Year Forecast [REPORT]

In a world beset by economic uncertainty, advertising has been thrust into the spotlight as a sort of bellwether for Big Tech and retail commerce. Held up to that light, the narrative surrounding the health of the global advertising economy is not altogether negative. We now believe that global advertising growth for 2022 will be 6.5%, excluding U.S. political advertising. This is lower than our June forecast when we estimated 8.4% growth; however, this is primarily the effect of lowered China expectations. Ex-China, growth is forecast at 8.1% for 2022.

d expósito & Partners taps Andy Checo to Lead PR and Social Media

d expósito & Partners (DEX) announced the addition of Hispanic PR industry veteran, Andy Checo, as managing director of the agency’s PR and Social Media practices. Checo brings to the agency over 20 years of specialized experience in connecting brands to diverse audiences, with specific expertise in the must-win US Hispanic market; a business imperative for any brand.

Agencies feel comfortable being honest with clients

Agencies are increasingly comfortable with being honest with their advertiser clients when it comes to performance evaluation, according to new research from the World Federation of Advertisers and strategic partner Decideware.

Roberto Orci joins The Ant Society

Veteran ad agency executive, Roberto Orci, has joined multicultural agency The Ant Society as Managing Partner. He is joining the award winning creative head Hans Castro-Gallo.

Pepe Aguilar named Executive Creative Director at GALLEGOS United

In this role, Aguilar will be based on the company’s Huntington Beach, California campus, and head up all creative on both campuses of GALLEGOS United, which is part of the independently owned UNITED COLLECTIVE communications group. He’ll also work closely with the leaders of fellow UNITED COLLECTIVE agencies, digital agency CANVAS United and public relations firm ROX United.

Marketing Relationship Survey: Agency-Client Relationship in 2022

For the past four years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies (Brands/Clients) and Marketing Agencies operate and work together. Because we live in the space between Brands and Agencies, we are in a unique position to bridge any gaps - in communication, work style, work needs, and more. In that vein, we’re excited to share the results of this year’s survey to provide insight and perspective on the current state of Agency-Client relationships.

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