SiboneyUSA announced that Maria Fernanda Ordonez will join the agency as the new VP and Director of Media & Planning Services.
Ad Agency
Decker will be joining MediaVest.
Tracy Decker will be joining MediaVest 42 as VP, Connections Director. She previously was the VP Director of Media Services SiboneyUSA in New York.
Lucha Libre Videogame recruits the Vox Collective.
Slang, a publisher of videogames inspired by Hispanic culture, announced that is has signed NY-based boutique advertising and creative assets agency the vox collective as its partner in the launch of its upcoming “Lucha Libre AAA Heroes del Ring” videogame.
Tribune’s HOY taps Creación Marketing Communications.
Hoy, the Spanish-language newspaper in Chicago, part of Tribune Hispanic Media Group, has selected Chicago based Creación Marketing Communications to work on the 2010 communication campaign of their weekend edition ‘HOY Fin de Semana’.
Are US Hispanic Ad Agencies a dying breed?
Based on factual occurrences over the last couple of years, where mainstream agencies have earned the right to handle Hispanic responsibilities laced with the recent losses of key accounts like Home Depot, Publix Supermarkets and Burger King to mainstream agencies or hybrids with internal multicultural executives, we have been measured and we have fallen short.
Don’t kill the messenger, understand that we have a problem.
By Gene Bryan – CEO / HispanicAd.com
Top players in our Industry check-in to add their comments.
Agency Consolidation and the Intercultural New Mainstream.
The New York Times recently ran an article about how certain companies, like Burger King, have begun consolidating their agencies (essentially eliminating their multicultural agencies). The author, Stuart Elliott, notes that this move is “indicative of a trend that has accelerated as younger consumers, who are often less likely to use traditional labels of race and ethnicity, have become more of a force in the consumer marketplace.” By Miguel Gomez Winebrenner
HR Block at MARCA.
A year ago HR Block assigned their Hispanic responsibilities to Coral Gables based Alma DDB. Those responsibilities are now the responsibility to Coconut Grove based MARCA, according to industry insiders.
What a difference a year makes.
Yakult U.S.A. launches ‘Love Your Insides’ campaign.
Yakult U.S.A. Inc. unveils its new “Love Your Insides.” campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called “True Love” and will air in both English and Spanish.
Are US Hispanic Ad Agencies a dying breed?
Based on factual occurrences over the last couple of years, where mainstream agencies have earned the right to handle Hispanic responsibilities laced with the recent losses of key accounts like Home Depot, Publix Supermarkets and Burger King to mainstream agencies or hybrids with internal multicultural executives, we have been measured and we have fallen short.
Don’t kill the messenger, understand that we have a problem.
To read more CLICK above on El Blog.
BK consolidates at Crispin Porter & Bogusky.
According to the New York Times, Burger King has consolidated their marketing duties at Crispin Porter & Bogusky, Hispanic and African American responsibilities are also switch over from Austin based LatinWorks and New York based Uniworld respectively.
Gonzalez joins Arenas Entertainment.
L.A. based Arenas Entertainment announced that Sergio Gonzalez has joined the company as VP of Publicity and Promotions. In his new position, Gonzalez will be responsible for the development and execution of marketing campaigns across all platforms for Arenas’ clients.
VSBrooks Advertising to handle Hispanic Outreach for Florida Dept. Highway Safety & Motor Vehicles.
VSBrooks Advertising won the competitive bidding of the Department of Highway Safety and Motor Vehicles’ campaign directed to Florida’s Hispanic community, on the dangers of distracted driving.
