Wendy’s Restaurants has reduced the list of agencies to two US Hispanic agencies potential handle their Hispanic advertising and marketing assignment. The winner is expect to be announced this week.
According to our sources, the two agencies still in the hunt are the Miami office of The Bravo Group and San Antonio based Bromley Communications.
Rauxa, an integrated one-to-one marketing agency headquartered in Orange County, Calif., announced the growing demand for its multicultural practice, Rauxa Roja.
Pronto Insurance launches three new :30 TV spots titled ABS, ARMS and LEGS. The new TV campaigns, created by Machete, were produced in English and Spanish and will begin airing July 2010 in San Antonio, Houston, Laredo and the Rio Grande Valley.
Chicago based Creación Marketing Communications has been selected to handle all aspects of brand building and communication strategy for HACE (Hispanic Alliance for Career Enhancement). HACE is a national non-profit organization dedicated to the advancement of Latino professionals.
Cesar Millan, star of the hit National Geographic Channel program Dog Whisperer with Cesar Millan, and his charitable organization, the Millan Foundation, will help spread awareness of the importance of spaying and neutering pets and its direct impact on canine overpopulation through a series of Spanish-language public service efforts. The spay and neuter awareness campaign was strategically and creatively conceptualized by award-winning Hispanic marketing agency Lopez Negrete Communications, Inc. and consists of television, radio, and public/community relations, all aimed at Spanish-speaking dog owners.
VIA Metropolitan Transit has selected San Antonio-based marketing and communications firm, Creative Civilization, as its agency of record for advertising and marketing services.
GlobalHue announced that two industry leaders in planning, business development and integrated marketing will join the agency in new executive positions.
Media Planning and Buying veteran Rosa Serrano has departed Houston based Lopez Negrete Communications.
As stated incorrectly by another trade journal, Ms. Serrano is not being replaced by Jim Irvine – Director of Media Strategies of Lopez Negrete Communications.
Ms. Serrano reported to Mr. Irvine.
In an effort to continue this important initiative, the Magic have announced a new partnership with two of the leading independent multicultural marketing agencies. The team has retained Circulation Expertí, Ltd and Act-é Marketing Solutions to serve collectively as its multicultural marketing agencies.
How did our agency spend the inaugural game of the 2010 FIFA World Cup? We were Hudson River Park, where d expósito & Partners watched the Mexico vs South Africa match with Jaime Camil and over 500 die-hard fans of the selección mexicana. This was the first in a series of World Cup viewing parties, courtesy of our client McDonald’s.
