Claudia Norman Management, producers of the acclaimed Celebrate Mexico Now festival, has selected Revolucion to provide public relations services for this fall’s celebration of contemporary Mexican culture across New York City.
Available on HispanicPRpro.com
The client is gone, Jose is gone, Paco is gone and now Manuel is GONE! No more Amigos!
Have you hugged your agency partners today?
OK, I’ll admit that sounds a little extreme, but the question is intended to be exaggerated to highlight the state of agency/client relationships these days.
Jackie Bird, CEO of Redbean Society in New York and David Morse, CEO of New American Dimensions in California jointly announced the launch of a new study that will answer many marketers’ questions about the factors that drive shopping behavior among Latina women. The study is the first of its kind to evaluate the cultural and behavioral dynamics that influence shopping in the fastest growing consumer market segment in the U.S. today, the Hispanic market. This market is expected to represent at least $1.3 Trillion in buying power by 2013.
Those of us in public relations can all agree that an important issue in our industry is accurate evaluation of the ROI we deliver to clients. One area that has proven challenging for some is measuring the success of radio outreach, placements and listener numbers from the time(s) a story aired. The most reliable tracking and reporting data for radio listeners in the United States comes from Arbitron, the consumer research company. While there may be other important standards like message delivery, positive tone and audience demographics, we all tend to start with the audience numbers. Let’s examine those numbers and which are best to measure public relations outreach. Courtesy of David Henry / TelenoticiasUSA
Available on HispanicPRpro.com
The Visiting Nurse Service of New York has announced the selection of Curtis & Perry, together with multi-cultural agencies d exposito & partners and IW Group, as advertising agencies for VNSNY CHOICE.
Wendy’s Restaurants has reduced the list of agencies to two US Hispanic agencies potential handle their Hispanic advertising and marketing assignment. The winner is expect to be announced this week.
According to our sources, the two agencies still in the hunt are the Miami office of The Bravo Group and San Antonio based Bromley Communications.
Rauxa, an integrated one-to-one marketing agency headquartered in Orange County, Calif., announced the growing demand for its multicultural practice, Rauxa Roja.
Pronto Insurance launches three new :30 TV spots titled ABS, ARMS and LEGS. The new TV campaigns, created by Machete, were produced in English and Spanish and will begin airing July 2010 in San Antonio, Houston, Laredo and the Rio Grande Valley.
Chicago based Creación Marketing Communications has been selected to handle all aspects of brand building and communication strategy for HACE (Hispanic Alliance for Career Enhancement). HACE is a national non-profit organization dedicated to the advancement of Latino professionals.
Cesar Millan, star of the hit National Geographic Channel program Dog Whisperer with Cesar Millan, and his charitable organization, the Millan Foundation, will help spread awareness of the importance of spaying and neutering pets and its direct impact on canine overpopulation through a series of Spanish-language public service efforts. The spay and neuter awareness campaign was strategically and creatively conceptualized by award-winning Hispanic marketing agency Lopez Negrete Communications, Inc. and consists of television, radio, and public/community relations, all aimed at Spanish-speaking dog owners.
VIA Metropolitan Transit has selected San Antonio-based marketing and communications firm, Creative Civilization, as its agency of record for advertising and marketing services.
GlobalHue announced that two industry leaders in planning, business development and integrated marketing will join the agency in new executive positions.
Media Planning and Buying veteran Rosa Serrano has departed Houston based Lopez Negrete Communications.
As stated incorrectly by another trade journal, Ms. Serrano is not being replaced by Jim Irvine – Director of Media Strategies of Lopez Negrete Communications.
Ms. Serrano reported to Mr. Irvine.
In an effort to continue this important initiative, the Magic have announced a new partnership with two of the leading independent multicultural marketing agencies. The team has retained Circulation Expertí, Ltd and Act-é Marketing Solutions to serve collectively as its multicultural marketing agencies.
