Ad Agency

Webster Dictionary’s definition of procurement is “the act of obtaining military supplies by a government.” So it seems that over the past few years, clients have become governments and we are military supplies. If I have to be a military supply, I want to be an F-16 jet fighter. I would be very expensive, very powerful and very attractive to any government. So maybe we should change our name to F-16. Hell, if agencies like Mother and Naked can make it big, imagine the look in the procurement department’s eye’s when they are scrolling through a long list of potential “military supplies” and see they can buy an F-16. It’s a new business no brainer.

By Joe Zubizarreta / Zubi Advertising. To read El Blog CLICK above.

Gonzalo Alonso who is the VP of Operations with Globant and was General Manager for Spanish-Speaking Latin America at Google. On his blog he rants about the way ad agencies do business and how clients are not receiving the ROI they are seeking.

Lápiz announces the addition of Digital and Shopper Marketing practices to its already thriving advertising services. With the addition of new agency resources, including retail and digital subject matter experts, methodologies and processes, Lápiz can now expand its multiple touch points with U.S. Hispanic consumers to help brands achieve their goals.

Lopez Negrete Communications, Inc. launched a CRM/DM business unit and hired Kathleen Jones as the new Director of Customer Relationship Management and Direct Marketing Initiatives.

Disappointingly, I am dumbfounded, by the acceptance of mediocrity that exists (especially) in the Hispanic market; this mediocrity is accepted at the Agency, Client, and media vendor-level… is anyone else out there perturbed?!?!

What am I talking about?

By Silvia Alvarez / Zubi Advertising.

To read El Blog CLICK above.

The Phelps Group an agency based in Santa Monica has acquired two Los Angeles area agencies, Anita Santiago Advertising and Copia Creative, resulting in a 27 percent growth in associates and billings.

In a recent poll on HispanicAd.com roughly 45% of respondents admitted that they would consider reducing Radio spending, or changing their station selection as a result of the current turmoil surrounding PPM; specifically top stations such as Univision and SBS not encoding PPM signals.

45 Percent!

I’m beyond disappointed at these results.

by David Queamante – Media Touchpoint Manager at Creative Civilization. To read El Blog CLICK above.

The shift in marketing dollars from traditional to digital media may be well under way, but companies are happy with their full-service ad agencies and generally unlikely to adopt a digital-only shop for their online campaigns, according to research from RSW/US, which works with full-service and specialized agencies for lead generation.