Lexicon Marketing’s newest website, www.mundosinbarreras.com, enhances its content to include the Coca-Cola sponsored Latino sin Barreras contest, and welcomes Katie Barberi as one of its newest members.
Ad Agency
Creación Marketing Communications launches to unmask the truth about marketing to Hispanics.
Hispanic marketing veteran Halim Trujillo launches a Hispanic marketing strategy and brand architecture boutique in Chicago that will focus on creating the ideal marketing foundation for those advertisers looking to connect with Hispanic consumers.
Latinas feeling uncertain about Healthcare Debate.
Accentmarketing announced its latest release from its Latinas in Charge initiative – “Redefining the Meaning of Well-Being.” This release further explores the U.S. Latina mindset on health, healthcare and health insurance – topics at the forefront of this nation’s agenda.
There was 4 or 3 Amigos, then 2 Amigos and now 1.5 Amigos at Adrenalina.
Award winning Chief Creative Director & Partner of Adrenalina – Paco Olavarrieta according to agency spokesperson will not be involved in the day-to-day management of the agency, but will be involved creatively for the agency.
La Tribu is coming back.
My intent is not to diminish the importance of media planning & buying and the creative skill-sets, but to highlight another discipline that could determine your ability to compete with an unfair advantage. Published by Gene Bryan. To read CLICK above on El Blog.
Euro RSCG makes adjustments to reach better positioning in US Hispanic & Puerto Rico.
New leadership team and new digital division are among the efforts expected to spur agency’s growth. Courtesy of Caribbean Business a partner of ADnotas.com & HispanicAd.com.
Blue Cross Blue Shield of Florida re-assigned to Draft FCB Multicultural.
Blue Cross Blue Shield of Florida has re-assigned their Hispanic account from Siboney USA to the Draft Multicultural unit based on a client restructuring.
