Ad Agency

Why clients move.

The recession is hitting advertising agencies and their clients hard.

Luis Miguel Messianu, President and Chief Creative Officer of Alma DDB, has appointed Isaac Mizrahi to the newly created role of Senior Vice President – Managing Director of the agency, effective July 13th 2009.

According to The Arizona Republic, Arvizu Advertising & Promotions Inc. filed for Chapter 11 bankruptcy protection on Friday June 26, 2009.

SABEResPODER selected Casanova Pendrill as its first branding agency after a two-month agency search.

GlobalHue announced that the Bermuda Department of Tourism will continue its relationship with the agency as its official advertising agency of record.

The vox collective and The 85% Niche, a strategic business and marketing consultancy led by renowned women’s marketing expert Miriam Muléy, announced a joint initiative to help brands address the untapped business opportunity among all women of colors-Latina, Black, and Asian, both in and outside the United States. The initiative will gather talent from both entities as well as consultants with specific area expertise in women’s marketing, specific cultural markets, and various industries.

With the digital television transition only two days away, the Federal Communications Commission wants consumers to know that digital television (DTV) is much more than just a technical formality. The transition will usher in advanced broadcasting technology that will transform consumers’ television viewing experiences.

GlobalHue announced that Robert Fitzgerald will join the company as Executive Vice President – Media Director, replacing Tracy Decker, who recently left the agency.

LasikPlus, a provider of laser vision correction services with over 75 locations in the United States, has selected ViVA Partnership for a ‘360-degree’ program to reach Hispanic consumers. Included in ViVA’s extensive scope of responsibilities are TV, radio, print, and a comprehensive program for ‘operational readiness’.