Ad Agency

There is a quite battle raging in the advertising industry over who will become the Agency of Record (AOR) for marketers’ social media efforts. With traditional media for delivering advertising declining in reach and effectiveness, and an even greater call for advertising efficiency in a down economy, becoming a marketer’s social media AOR can be a huge win and provide a map to a much-needed new business model and revenue stream for agencies.

A worthwhile campaign for progressive social change — taking responsibility for our actions. We at HispanicAd.com would like to encourage such a campaign amongst the US Hispanic Market. We applaud de la Cruz & Associates in Puerto Rico for their effort in helping to regain a our social conscience. La campaña de servicio público “Respeto”, hoy día mejor conocida como ¿Qué nos pasa, Puerto Rico?, cuenta con tercera fase. La campaña, que lanzó en el año 2005 haciendo un llamado a recuperar nuestros valores, da un leve giro a su mensaje exaltando a aquellas personas que han hecho algo por lograr un cambio con la línea “cada vez somos más recuperando nuestros valores”.

The Miami office of la comunidad announced a new business win from Sony Latin America.

Scope of work includes long-term, strategic, integrated advertising and marketing duties. La comunidad has already executed a High-Definition media campaign for Sony Latin America featuring the James Bond property, and they are now embarking on a new Digital Imaging series of multi-platform campaigns.

Following an extensive RFP process, Association of Hispanic Advertising Agencies (AHAA) marketing committee recommended and the board approved the selection of Sensis, an AHAA member agency, to develop the organization’s new Web site.

Heineken USA announced the launch of a new campaign for the equity which establishes its new and dynamic overarching marketing platform — “Give Yourself a Good Name.” The campaign showcases subtle ways in which consumers decide to “give themselves a good name” through their actions, their words and their choices. Effective immediately, Give Yourself a Good Name will lead all brand activities.

Dieste Inc., an Omnicom agency, has been named the 2008 Multicultural Agency of the Year by leading industry trade publication Advertising Age. This selection marks the third time Dieste has received the prestigious award, and the only time a Hispanic ad agency has been honored more than twice.

Today, you have to pick an agency based on chemistry and human interaction. Here are some tips for revising the current outdated proposal process.

When I was a kid I was scared of bees; today I am scared of buyers.

Dan Nance, Chairman of Casanova Pendrill, will be leaving the Agency after 7 years at the helm. The Agency will now be led by current President/CEO Ingrid Otero-Smart who joined the company in August of 2008 to handle all day-to-day operations.

According to industry insiders, Burger King after a rigorous ‘BBQ’ of Hispanic and mainstream agencies interested in the $35 Million media and creative assignements has assigned the creative responsibilities for the Hispanic portion of the business to Austin based LatinWorks. Hispanic media planning and buying responsibilities have been assigned to Chicago based Tapestry.

The agencies that pitched the media account and the creative assignments were some of the Who’s Who in our Industry and were just left to ‘Broil with no Buns’.

An new study of America’s advertising industry today has found dramatic levels of racial discrimination throughout the industry. Bias against African-American professionals was found in pay, hiring, promotions, assignments, and other areas.

The Hill Holiday Hispanic division abecé run by Manny Gonzalez is currently transitioning Hispanic responsibilities to other Interpublic Group (IPG) agencies according to Greg Winter – Director of Corporate Communications for Hill Holiday.

IPG is the holding company for other Hispanic agencies such as Accentmarketing, Casanova Pendrill and SiboneyUSA.

Leo Burnett Company has agreed to pay the U.S. $15.5 million to settle allegations that the company submitted false claims to the U.S. Army, the Justice Department announced. The firm had a contract from 2000 to 2005 with the Army to provide advertising services for the military service’s recruiting mission.

Grupo Gallegos has been named the Hispanic advertising agency of record by Girl Scouts of the USA (GSUSA). The announcement was made by agency founder and CEO, John Gallegos, following a competitive review.