Ad Agency

Houston-based López Negrete Communications was selected as Hispanic AOR (includes national and local Hispanic media planning and buying) for NBC Universal Pictures Group after a review process.
López Negrete is handling both the Theatrical Release business as well as the Home Entertainment (DVD) portion of the business.

The birth of a new Hispanic agency is about to be announced in the next couple of weeks. Headed by creative director Paco Olavarrieta, account man José E. Arandia and marketer Manuel Wernicky, the agency will have a link to medium size conglomerates of MDC Partners.

The durability and versatility of Reynolds Wrap Aluminum Foil will be highlighted in television and radio ads that begin airing this week. The new creative will be seen in the United States, Puerto Rico, Mexico and Panama.

World Marketing Group (WMG), the media management group for Hyundai Motor America (HMA) and Kia Motors America (KMA), announced it will conduct a review process for its media agency of record.

Bromley Communications has appointed Oscar Saucedo, to the post of Vice President, Director of Business Development.

Valencia, Pérez & Echeveste (VPE) announced the appointment of Maricela Cueva to the position of Vice President, Social Marketing.

Focus Multimedia, a Los Angeles-based interactive advertising agency that specializes in multicultural advertising, announced that it is changing its name to Sensis.

For most of Hispanics who come to the Unites States, adapting to a different culture is one of their biggest challenges. Going to the supermarket, to a hospital or even driving to work, can be experiences that not only remind Hispanics that they are away from their home and love ones, but from their cultural idiosyncrasies as well. That’s why many who come to the United States looking for a brighter future for their families struggle between two worlds, and adaptation becomes the key for their survival. This is where Acculturation and Assimilation start as an ongoing process that, for many, will be a road of endless challenges.

Forty-Two Degrees at MediaVest (MV42°), a division of SMG Multicultural, has been named Hispanic media planning and buying agency of record for Continental Airlines, effective immediately.

Lopez Negrete Communications recently concluded production of Reliant Energy’s new Hispanic creative campaign. The campaign, “Among Friends,” consists of TV, radio and internet buys, and was shot in Houston with a repeat performance by Raul Brindis, Houston’s number one radio talk show celebrity and Reliant Energy customer, as the Reliant Energy spokesperson.

Sean Martin announced the re-launch of BRANDiosity. The firm, which will offer a suite of newly developed, proprietary services, will help companies identify, prioritize, and seize untapped growth opportunities from the multi-segment marketplace.

Nobox Marketing Group has garnered three Outstanding Website WebAwards at the Web Marketing Association’s 2007 competition; the three award-winning Nobox websites (www.ahorracontoyota.com, www.juyirse.com & www.tutuck.com) were developed for Toyota of PR — Nobox previously won three WebAwards in 2005 and 2006, respectively, including Best Automobile Website (also for Toyota) in 2006.

Conill announced that it has been awarded U.S. Hispanic marketing duties for Continental Airlines. Additionally, Saatchi & Saatchi’s Mexico City office was awarded marketing responsibilities for the carrier in Mexico. The assignments were the result of a competitive agency review.

I have been reading articles on my so called “retirement”. I don’t know how this got somewhat distorted. The reality is that I am not retiring at all so whomever is disseminating that notion is misinformed.

The actual fact is that I am leaving dRMDDB but will continue in the industry.