Ad Agency

Based in Santa Fe Springs, California, Plastilina (Spanish for “play dough”) is a new Latino-focused, lifestyle marketing communications agency that delivers top-shelf creativity and targeted, actionable strategies designed to reach “New Generation Latinos.”

The Intelligent New Business Survey seeks to understand how marketing communications agencies should best engage with prospective clients for the purpose of winning new business. We polled opinion from 150 US corporations regarding three areas where accurate insights are critical for agencies to be successful with new business activity. We put a series of questions to marketing decision-makers to confirm: (1) what prompts them to search for a new agency, (2) the most effective ways for agencies to engage with them, and (3) the reasons they choose one agency over another.

For the second year in a row HispanicAd.com and the Association of Hispanic Advertising Agencies (AHAA) bring us The HispanicAd.com Account Planning Excelencia Awards.

Minneapolis based UNO Latino Branding announced that a newly redesigned line of children’s cookies has hit store shelves across the United States. UNO was granted the opportunity to develop the new branding and packaging design for six popular GAMESA brand cookies. GAMESA is the largest cookie manufacturer in Mexico and subsidiary of Frito-Lay North America.

iNSPIRE! announced the agency’s relaunch as an independent, minority-owned firm targeting Hispanics. The agency was part of Dallas-based Moroch Partners.

After the industry-required 90-day transition period, the MAZDA account completed its exit from its former Latino agency, The Bravo Group, and moved its business to its new AOR, d expósito & Partners in New York.

OP ED: Have you read the opinion piece by Gary Bentz titled “Creativity Is My Culture – Why I Didn’t Open a ‘Hispanic’ Shop” in AdAge.com under the Small Agency Diary blog section? By Gene Bryan – CEO of HispanicAd.com

Hyundai Motor America (HMA) announced that it selected LatinWorks as its national Hispanic marketing and advertising agency of record. The selection was announced following presentations by five agencies at HMA’s national headquarters in Fountain Valley, Calif. last week.

Just on the heels of getting $30 million in new financing, Florida based Batanga has assigned Hispanic AOR responsibilities to Austin-based LatinWorks for their internet property and college oriented platforms.

The internet music site held a rigorous agency search under the stewardship if Rick Marroquín – Chief Marketing Officer of Batanga.

Bromley Communications announced the recent appointment of Alejandro Clabiorne of Integrated Touchpoint Director. In that newly-created position, Clabiorne will use his extensive media expertise to instill creativity across disciplines and agency departments.

The Advertising Council announced the launch of a Spanish site area on AdCouncil.org that will help to expand the reach of its public service advertising campaigns to the Spanish-speaking community in the U.S.

PlanetWoot announced its re-branding as an Integrated Cross-Cultural Marketing Communications Agency.

Christopher Campos – Executive Vice President & Director of Client Services for GlobalHue’s Hispanic division, along with Ricardo Trejo – Executive Creative Director and Mark Gonzalez – Creative Director have stepped down for their post at the agency. Global Hue was coined ‘Little Bravo’, since many of the top management team and other once worked at The Bravo Group under Daisy Exposito, now CEO of New York based d’exposito & partners.

The Nielsen Company launched their summer Hispanic consumer engagement initiative with the premiere of their “telenovela”, to demonstrating and informing consumers about the Nielsen Local People Meter technology at the Fiestas Puertorriquenas event in Humboldt Park, Illinois.