Ad Agency
GALLEGOS United Bolsters Senior Leadership Team
Rounding out the recent addition of Pepe Aguilar as the agency's Executive Creative Director, the new GALLEGOS United leadership team will comprise Jose Pablo (JP) Rodriguez in a promotion to the role of Managing Director, James Kulp who is promoted to Executive Director, Head of Account Management, and Rosa Cubas who joins the agency as Head of Strategy.
Green Acres Nursery & Supply selects BeautifulBeast to help their business bloom
The cross-cultural agency BeautifulBeast is assisting with the launch of the newest Green Acres Nursery & Supply store in Texas while growing its brand on the West Coast through a digital marketing campaign. The agency is collaborating on a digital communication strategy and its implementation for this major effort. “Green Acres is your local, independent garden center.
Report Urges Brands and Agencies to ‘Ditch the Pitch’
The agency pitching process is broken, bloated and overtly complex, according to a new Forrester Research report. Fixing the model requires both brands and agencies to make major changes, said the report’s author, Forrester principal analyst Jay Pattisall.
Jose Bello named VP of Republica Havas Media
Republica Havas Group has appointed industry veteran Jose Bello as vice president of its Republica Havas Media offering. In his new role, Bello will be charged with steering and growing the Group’s media services capabilities. In addition, he will partner with Havas Media Group on expanding opportunities through key client and media partnerships, leveraging Republica Havas’ National Minority Supplier Development Council certification and prestigious NMSDC Corporate Plus designation.
Back To The Office: Marketers And Agencies Increase Commutes And Days In The Office
Marketers and agencies are increasing their commutes and spending more days at the office, according to a new Advertiser Perceptions study of 302 media agencies and brands commissioned by the Cumulus Media | Westwood One Audio Active Group®. Interviews took place April 4-12, 2023 and the results were compared to the same study conducted in April and October 2022.
Adios, Eduardo
Mild-mannered and soft-spoken, yet dynamic and purposeful, he evoked the urbane and debonair image of another era — a cubano from days long-gone, a marriage of Savile Row and old Havana elegance. With Eduardo Caballero gone, an era has indeed disappeared. He had been near the birth of the U. S. Hispanic Market and had helped potentiate its growth with a pioneering spirit and the keen eye of a true visionary. by Daisy Expósito-Ulla
IN-HOUSE Agencies no longer a trend – they’re here to stay [REPORT]
The study, “The Continued Rise of the In-House Agency: 2023 Edition,” is conducted every five years. In 2013, the study revealed 58 percent of respondents indicated they had in-house advertising capabilities, while in 2008 the figure was 42 percent.
Global Agencies Grew ~4% Organically in 1Q23
The five largest integrated global agency holding companies have now reported their earnings results for 1Q23, and outcomes were positive across the sector, especially considering the difficult comparables. For the quarter, global organic growth on a year-over-year basis for Havas, Interpublic, Omnicom, Publicis and WPP amounted to approximately 4.0% (although by slightly less if Omnicom’s revenue were recorded in a manner that was comparable to the others, as that company only provides gross revenue rather than net revenue organic growth).
SIAM joins Republica Havas to introduce N4 100% ELECTRIC SCOOTER
To reinforce communication about the new electric scooter, Siam and Republica Havas created a campaign highlighting one of the product’s greatest benefits–not emitting polluting gases. It’s also quiet and requires little maintenance. The campaign humorously depicts animals showing their gratitude for a product that protects their home and the environment.
CMOs: How to Get the Best from Your Agency (with FIG’s Judith Carr-Rodriguez)
To help answer that question, we caught up recently with Judith Carr-Rodriguez. Judith is CEO of an A List Agency, one of the most awarded and highly regarded independent agencies in the world: FIG. Let’s dive in.
Horizon Media Names Nicky Lorenzo SVP, Executive Creative Director of 305 Worldwide
305 Worldwide, a subsidiary of Horizon Media named Nicky Lorenzo, SVP, Executive Creative Director. She arrives at 305 Worldwide after serving as SVP, Group Director at Taylor Global. Lorenzo will lead Creative for the agency, bringing her nearly two decades of experience and her unique leadership that will foster high caliber talent and develop growth. Named Best Small Agency of the Year in the 2023 Muse Awards, 305 Worldwide builds engaging experiences and empowers brands to harness the power and influence of culture on consumers and communities.
4A’s Chair: Client Category Exclusivity Is A ‘Dated Concept’
Sharon Napier,executive chair and founder of Partners + Napier and current chair of the American Association of Advertising Agencies sat down with ANA Group Executive Vice President Bill Duggan for a conversation.
Can This Client-Agency Marriage Be Saved?
Relationship on the rocks? At some point as a client, you may find you are not getting the quality or type of work you need from your agency. Or maybe your needs are evolving and changing. So, if that's the case, it's time to go into a full-on agency review, right?
Why Focusing on ChatGPT Will Lead Marketers Astray
We're now living in a time when artificial intelligence (AI) has become a part of many of our daily lives – and it's only the beginning. ChatGPT, a generative AI chatbot developed by OpenAI late last year, is now widely available and has opened the floodgates to what's possible. Just weeks after launching, ChatGPT attracted a jaw-dropping 100 million users and became the fastest-growing consumer application in history, as reported by Reuters.
Republica Havas Group earns 2023 Business of the Year Award from South Florida Business Journal
Republica Havas Group, a communications company that includes agencies Republica Havas and Republica Havas Health, has been named a 2023 Business of the Year (BOTY) by South Florida Business Journal (SFBJ). Now in its 26th year, the annual award commemorates South Florida-headquartered companies that build the region’s economy through solid business practices, dedication to the community, and financial growth.
C-SUITE LEADERS FROM CIRCLE K, HYUNDAI, MEDIALINK, MOLSON COORS, STATE FARM & TELEVISAUNIVISION HEADLINE 2023 HMC ANNUAL SUMMIT
Business leaders, award-winning creatives, newsmakers and influencers will cover the most pressing topics in marketing at the Hispanic Marketing Council’s 2023 Annual Summit with one thing in common: a laser focus on Hispanic marketing. The HMC Annual Summit, developed by industry leaders with multicultural expertise, is the only Hispanic-centric marketing conference in the U.S. This year's summit will feature powerful sessions headlined by the CEOs and CMOs of Circle K, Hyundai, Medialink, Molson Coors, State Farm and TelevisaUnivision, as well as rapid-fire panels featuring top brands and research think tanks.
Tajín Unveils New Brand Campaign “Tajín, as Unique as You”
As America continues to grow in diversity, multicultural lifestyles and flavors brought by other cultures continue driving all aspects of American life. Celebrating the varied flavor palette of a new America, Tajín announced the launch of its latest brand campaign, "Tajín, as unique as you".
Agencies: Top 25 Privately-Held Agencies Decelerated from Double-Digit Growth in 2022 to 4% In 1Q23
The agency industry saw faster-than-normal growth in the immediate aftermath of the pandemic. I’ve already written about how the largest holding companies grew rapidly through 2022, but for the past couple of years I have observed with fascination how many of the biggest independent, privately-held agencies grew even faster. By Brian Wieser
AMIGOS FOR KIDS and Republica Havas present new campaign
On National Child Abuse Prevention Month in the United States, Amigos For Kids together with Republica Havas present “Misused Objects,” their new ad campaign. Since 1991, Amigos for Kids' mission has been to prevent child abuse and neglect by valuing children, strengthening families, and educating communities.
Mastering the In-House Agency Evaluation
How does in-house marketing evaluate agency performance? Should in-house marketing teams evaluate the in-house agency? If so, should the in-house agency evaluation be different or the same as your external agency evaluations?
