Ad Agency

Tere Zubizarreta passed away after a hard fought battle with cancer.

Zubizarreta was best known as the founder and CEO of Zubi Advertising, one of the nation’s largest Hispanic-owned advertising agencies. A proud Cuban-American, she was one of the community’s most beloved leaders and visionaries – a charismatic and imaginative human being who devoted her life to helping others. She was also actively involved in her South Florida community, serving as the first Hispanic woman to be elected to the Board of Governors and Committee Chair of the United Way of America. She also served on the board of directors for the Orange Bowl Committee, Beacon Council and Miami Children’s Hospital and was a co-founder and former chairperson of FACE, Facts About Cuban Exiles.

Verizon Wireless has consolidated all Hispanic responsibilities at Detroit-based Global Hue.

A group of five Latina marketing agency principals from throughout the country today announced the formation of the Latina Agency Alliance (LAA), a coast-to-coast network of advertising, marketing and communications services targeting the Latino market.

New York advertising agency Latinvox is set to launch the new creative campaign developed for the latest edition of the New York International Latino Film Festival, which opens on July 24th. The multi-platform campaign consists of television, print and out of home advertisements, as well a website.

During the America Revolutionary War, John Paul Jones supposedly uttered these words in the midst of a fierce battle against a far superior British fleet. He actually yelled them — otherwise the Brits wouldn’t have heard. With the seemingly overwhelming odds that a small agency will succeed, I identify with Jones’ attitude. It’s so easy to get discouraged by all of the negative things that can happen in this business. Like today, the air conditioner isn’t working on my side of our offices. Courtesy of Advertising Age.

QuePasa.com has named San Antonio-based Creative Civilization as its new agency of record.

The San Antonio-based advertising agency, led by Al Aguilar and Gisela Girard, will partner with QuePasa Corporation Chairman and CEO, Robert B. Stearns, to enhance the website’s overall reach and relevance to Hispanic consumers and business to business audiences.

Miller Brewing Company announced that Houston-based Lopez Negrete won its Hispanic agency of record designation for the Miller Lite brand following a competitive pitch.