Ad Agency

According to Advertising Age, Korean automaker Hyundai has terminated their contract with Miami-based del Rivero Messianu DDB. A search for a new agency is eminent. Story by Laurel Wentz.

We are in a middle of a storm. New media and consumer-generated content has us all dizzy and confused. In response to these shifts, small and medium-sized agencies develop a sort of paranoia and begin to create new departments, new fancy positionings, and recycle tools with cool sounding names. In the meantime, big networks buy more digital shops. In some dramatic instances, agencies end up changing their business models and offering to something absolutely different than what they were intended to in the first place.

The American Association of Advertising Agencies issued a new position paper, “Best Practice Guidance: Ownership of Agency Ideas, Plans and Work Developed During the New Business Procedure.”

ADN, Spanish for DNA, launches with to respond to Hispanic advertisers’ need for delivery of a unified brand message across multiple communication platforms combined with an increased level of accountability.

Halim Trujillo has been tapped to manage and create the New York based MindShare multicultural unit to work with current WPP Hispanic and mainstream agencies.

By now, most of you probably know that most of Boston was locked down in traffic jams and mass transit delays because of a guerilla marketing campaign gone bad.

Amtrak has named Images USA , a multicultural marketing communications leader based in Atlanta, as the railroad’s multicultural advertising agency of record for both its nationwide long distance service and its premium Acela Express service between Boston and Washington, DC.