Ad Agency

In the Hispanic advertising and media business, there are several high-profile accounts that exemplify major brand and services categories. Walmart is on of these brands that is considered a ‘Hispanic Blue Chip’ agency account.

Walmart is opening up their entire advertising supplier list to reviewed, mainstream and multicultural. Houston based Lopez Negrete Communications has held the account for many years and has been invited to the review. Chicago based E. Morris Communications is also invited back to defend their portion of the African-American account,(we had previously reported that Global Hue was handling the Walmart African American portion and was in the review, we stand corrected.

Accentmarketing developed English and Spanish language television spots titled “Clones” for the U.S. Navy.

Novamex, the marketer of fruit flavored drinks imported from Mexico and other packaged goods, introduced its new Hispanic advertising for Sidral Mundet with a focus on the brand’s more than 100 years of tradition and quality in Mexico.

According to PRWeek, , following the June 5 dismissal of a contractual fraud lawsuit filed by former contractor GMMB, Los Angeles based Durazo Communications has officially closed its doors.

One of the largest accounts for the US Hispanic Markets is under deliberation. It has people sitting on the wire and soon it will be known who will walk away WIRE-less.

Los Angeles based Grupo Gallegos has been awarded the Hispanic AOR assignment by Foster Farms. The account was previously handled by The Bravo Group.

Zimmerman, the Miami/Fort Lauderdale agency that recently enlisted the local Nissan franchisees´business for Hispanic, has added more fun to its roster by winning the Six Flags account to service all its amusements parks and business.

The Cartel Group announced its selection as the emerging markets efforts agency for TWO MEN AND A TRUCK.

The moving company’s decision came after a search to identify an agency to develop a strategy for working with emerging minority markets. This includes franchises, frontline employees and customers.

Known for earning the gold at industry award ceremonies, Bromley Communications is turning silver in 2006 — marking 25 years the agency has been in the marketing communications industry. Since 1981, Bromley Communications, along with some of the agency’s early partners, helped pave the way for Hispanic marketing as we know it today.

The Bravo Group has unveiled its new corporate identity, including a new logo and graphic identity, and also has previewed its forthcoming new website.