ViVA Partnership has been selected to handle the Hispanic marketing and advertising for Tire Kingdom and NTB operating under the TBC Corporation umbrella, the largest independent tire and automotive services retailer in the United States with over 635 tire & auto service centers nationwide.
Ad Agency
Bonnie García buys back 100% ownership of Market Vision.
San Antonio-based Hispanic marketing agency Market Vision once again is 100 percent female- and minority-owned. Yvonne “Bonnie” García has announced her repurchase of the 49 percent share from her former partners, CoActive Marketing Group.
Isabella Sanchez Joins Tapestry Miami.
Isabella Sanchez formerly Sr. VP Director of Media Services of The Bravo Group has joined Tapestry to become the VP Managing Director of the Miami office, which opens June 1, 2006.
Agency Executives learn how to grow business through branding.
Is your agency an apple in a whole bushel?
Public relations and advertising agency branding guru Mark Sneider explains during the Marketing Communications Agency Network (MCAN) Spring Meeting that in order for advertising and public relations agencies to succeed and break through the clutter of “me too” agencies, they must learn how to become an orange.
Miller Brewing Company review for Hispanic AOR.
Over the last month, Miller brewing company has put its Hispanic account into review. Incumbent New York based The Bravo Group will defend and California based Casanova Pendrill, Miami based CreativeOnDemand and la comunidad are in the final phase of the review for the account.
Manny Gonzalez @ abece.
Manny Gonzalez has been named Managing Director of Hill Holiday’s Hispanic division called abece.
He replaces Jose Lopez Varella.
Washington Mutual kicks off Hispanic Ad effort with Zubi.
Washington Mutual kicked off a Hispanic advertising campaign to support its highly successful new WaMu Free Checking product. The company also announced it has selected Miami-based Zubi Advertising Services, Inc. as its new Hispanic ad agency of record.
Wal-Mart’s in review … Lopez Negrete Communications to defend.
According to Advertising Age, the review of Wal-Mart’s $578 million account announced earlier this week includes the multicultural business, said Julie Roehm, Wal-Mart’s senior VP-marketing communications.
15 of top 25 agencies hit double digit growth.
According to Advertising Age, fifteen of the top 25 U.S. Hispanic ad agencies experienced double-digit growth in 2005, and nine of those agencies grew by more than 20%, measured by gross income in Advertising Age’s annual Agency Report published May 1.
It’s only human ……
Mercedes Colón, Director of Human Resources, resigned her post at New York’s The Bravo Group, effective April/06.
Colón had joined Bravo after the tumultuous stampede that started with the departure of the Agency’s key leaders between December 2004 and March 2005.
Her mission had been to avert the seeming unstoppable human exodus that has continued there ever since, while trimming positions on dwindling businesses.
Other also leaving are Daniel Orner, Account Supervisor/Mosaica and Ms. Colón’s Human Resources Coordinator, Aimee Perez.
Account Planning in the new age of Customer Centricity.
“Customer-centric” is the marketing buzzword on everyone’s lips. Coupled with an increased emphasis on customized communications, it means we need to understand consumer attitudes and motivation in greater depth than ever before. This gives account planners a central role in the new marketing paradigm, but only if they – and their agencies – can find new ways of working to take advantage of the opportunity.
