Church’s Chicken asks folks to reveal the truth about their favorite spicy chicken with the announcement of their “Spicy Truth” campaign launched nationwide on July 24th.
The Cartel Group took creative license, using actual testimonials provided through Church’s customer service network in addition to consumer feedback received during product development testing, to develop TV messages touting that “Church’s has the best Spicy Chicken .”
Whether you’re at an agency or an in-house marketing team, the consumer is at the center of everything you do.
It seems strange that just a few months ago I critiqued ad agencies as part of my sales pitch. I didn’t criticize just Hispanic ad agencies, but the entire ad industry.
Unilever announced the launch of a new Spanish language advertising campaign in support of Lipton Tea To Go, a zero-calorie*, sugar-free iced tea mix in a convenient package loaded with 80mgs of protective antioxidants per serving.
Hyundai Motor America debuts new, original, Spanish-language advertising campaign with a fresh creative approach themed “Respect”.
Heineken USA announced that it will conduct a competitive review of agencies for the Heineken Brand advertising account.
Diversified Agency Services (DAS), a unit of Omnicom Group Inc., has acquired an equity interest in Austin-based LatinWorks, one of the fastest-growing Hispanic marketing agencies in the U.S.
Last Thursday, when the announcement was made that Gary Bassell would no longer lead The Bravo Group, a strange chapter finally came to an end. The news, delivered at an impromptu meeting in Manhattan, was not exactly unexpected, though.
The Bravo Group announced today that Eddie Gonzalez has been named Chairman and CEO of The Bravo Group, in addition to his responsibilities as CEO of Y&R Latin America. He succeeds Gary Bassell, who is leaving to pursue other interests.
Eddie Gonzalez Chairman and CEO of Y&R Latin America called an impromptu meeting in the New York offices of the Bravo Group to tell the staffers that Gary Bassell will no longer function as the Chairman and CEO of the Bravo Group.
Could Daisy Exposito-Ulla be coming back?
Stay tuned ………………………….
Miller Brewing Company announced the selection of three new agencies to work on Hispanic creative and promotional marketing initiatives, reaffirming the company’s commitment and investment in the Hispanic market. The agencies, Miami-based Creative On Demand and La Comunidad, as well as Chicago-based Frankel, join MarketVision of San Antonio as agencies charged with producing impactful Hispanic programming for Miller Brewing Company and its brands. Previously, the Bravo Group handle account duties.
A few weeks ago, at the 2006 Innovative Marketing Conference–produced by Corante and Columbia Business School–I attended a panel discussion on the “changing face of advertising,” led by consultant Joseph Jaffe. Considering the conference theme was innovation, I had to ask a question of the illustrious panel reflecting my own experience working in the cutting edge of marketing and media: Why the heck are advertising and marketing agencies so often so late to invest in or experiment with new technologies and emerging media, while the marketers and clients demonstrate increasing interest and tendency to pursue them directly?
For many media planning professionals, a media plan isn’t a plan until every dollar is allocated to a media vehicle. If the client wants to spend $500,000 this quarter, you had best have all $500,000 planned for one vehicle or another–it must go someplace.
For others, there’s a distinct advantage to having a certain percentage of the media budget set aside for media opportunities that may come up during the course of the quarter. On many of the plans I’ve put together over my career, I’ve placed a small percentage of the plan’s dollars into an “Opportunistic Media Fund” to cover such scenarios.
