Ad Agency

After a lengthy competition that lasted more than 4 months, Concept Café Advertising, Miami had been chosen by American Honda to handle part of the communications of its brand for the Miami Hispanic Market.

ViVA Partnership has been selected to handle the Hispanic marketing and advertising for Tire Kingdom and NTB operating under the TBC Corporation umbrella, the largest independent tire and automotive services retailer in the United States with over 635 tire & auto service centers nationwide.

San Antonio-based Hispanic marketing agency Market Vision once again is 100 percent female- and minority-owned. Yvonne “Bonnie” García has announced her repurchase of the 49 percent share from her former partners, CoActive Marketing Group.

Isabella Sanchez formerly Sr. VP Director of Media Services of The Bravo Group has joined Tapestry to become the VP Managing Director of the Miami office, which opens June 1, 2006.

Is your agency an apple in a whole bushel?

Public relations and advertising agency branding guru Mark Sneider explains during the Marketing Communications Agency Network (MCAN) Spring Meeting that in order for advertising and public relations agencies to succeed and break through the clutter of “me too” agencies, they must learn how to become an orange.

Over the last month, Miller brewing company has put its Hispanic account into review. Incumbent New York based The Bravo Group will defend and California based Casanova Pendrill, Miami based CreativeOnDemand and la comunidad are in the final phase of the review for the account.

Manny Gonzalez has been named Managing Director of Hill Holiday’s Hispanic division called abece.

He replaces Jose Lopez Varella.

Washington Mutual kicked off a Hispanic advertising campaign to support its highly successful new WaMu Free Checking product. The company also announced it has selected Miami-based Zubi Advertising Services, Inc. as its new Hispanic ad agency of record.

According to Advertising Age, the review of Wal-Mart’s $578 million account announced earlier this week includes the multicultural business, said Julie Roehm, Wal-Mart’s senior VP-marketing communications.

According to Advertising Age, fifteen of the top 25 U.S. Hispanic ad agencies experienced double-digit growth in 2005, and nine of those agencies grew by more than 20%, measured by gross income in Advertising Age’s annual Agency Report published May 1.