Changes at The Bravo Group continued last week with the resignation of Carlos Torres, Creative Director who headed Bravo’s direct response unit, and Christine Hahn, who was in charge of Bravo/San Francisco.
An official press release from the agency took care of announcing four internal promotions while carefully shunning from saying a word about the high level departure.
After the chain resignations of its key leadership, a quieter, more gradual exodus has become persistent at The Bravo Group. A new departure this past week, Mosaica’s creative head Jaime Jara, came to expose this new, seemingly unstoppable trend made even more puzzling because no replacements or solutions are sought.
Santa Ana based Hispanic agency Bumpercar, Inc. announced that Enrique Turegano, COO of Bumpercar, Inc. has left the agency he helped found to position himself as an independent marketing consultant.
The San Antonio Advertising Federation honored the best in advertising created by local advertising talents at the 38th Annual ADDY Awards on February 11, 2006 at the Henry B. Gonzalez Convention Center.
Hill, Holliday’s Hispanic marketing practice based in Miami announced that, it has changed its name to abecé. Abecé is the Spanish pronunciation of the first three letters of the alphabet (a, b, c). The name represents the way in which the practice approaches Hispanic marketing by starting with the fundamentals, the building blocks of a strategic communications program that touches the hearts and minds of its target audience within the diverse Hispanic market.
Hispanic hair care manufacturer and distributor, Activate Beauty, Inc., announced its selection of West LA-based cruz/kravetz: IDEAS as its Agency Of Record nationwide for their advertising, marketing and public relations efforts.
Dieste Harmel & Partners announced the creation of the first Hispanic advertising podcast, AlterLatino. Borrowing its format from radio programming, AlterLatino focuses on advertising, marketing, media, sales, consumer relations and other topics of interest related to the industry.
Bumpercar, Inc. has been awarded the CA business of AutoNation, the country’s largest group of automotive dealers. The account, pitched in conjunction with strategic partner DGWB will be focused on the Power Automotive Group from Southern California, although work for AutoWest from Northern California is also included.
Hispanic Tu Agencia /HTA Group and La Fusion Latina Latino Americana have merged under the Latin Fusion Group, Inc. to create an integrated advertising, marketing, promotions and communications company.
Hyundai Motor America announced that Del Rivero Messianu DDB (dRM DDB), headquartered in Coral Gables, FL has been selected as the company’s Hispanic advertising agency. The selection concludes an agency review which began in early October.
After a four-month Hispanic agency review, Los Angeles-based integrated marketing communication agency Acento not only retained creative duties for Novamex, the maker of fruit flavor drinks imported from Mexico and other packaged goods, but has also been awarded media planning and buying.
Mercury Mambo announced that Princess House Inc., a direct selling company, has selected the agency to work on the business as it expands its growing reputation in the Latino marketplace.
