Ad Agency

Latin Force signs on to introduce Cranium’s newest product to U.S. Hispanics. This version of Cranium’s Spanish-language party game will focus on Latin American culture.

Doesn’t seem like that long ago when hanging out that shingle was all it took to create a deluge of human contact.

In a hotly contested race that pitted a mustached man and his mule against a trio of animated elves, a battery-operated bunny and a handful of dancing raisins, to name a few, America’s coffee lovers voted with their taste buds, choosing substance over style and authenticity over snap, crackle and pop, to elect Juan Valdez, the front man for the National Federation of Coffee Growers of Colombia, as their Favorite Advertising Icon in the 2005 Advertising Week poll.

Puntorojo Communications, a newly formed venture based in Los Angeles, California, brings to life a concept long forgotten by general market agencies: The creation of their own Hispanic division.

The American Advertising Federation (AAF) announced the winners of the prestigious Mosaic Awards honoring companies that are at the forefront of advertising to the ethnic consumer, as well as those that incorporate the spirit of the AAF Mosaic Principles and Practices into their corporate philosophies.

The Association of Hispanic Advertising Agencies (AHAA), will host its 19th semiannual conference: Breaking Barriers, at New York’s Hilton Hotel, September 28 to 30, 2005. More than 500 leading Hispanic advertising minds are expected to gather in New York to participate in two full days of workshops, discussions and roundtables designed to challenge conventional thinking about how to reach the cultural, linguistic and ethnic diversity of Hispanic consumers.

The Bravo Group announced the appointment of Graham Hall as Chief Insights Officer. Bassell noted that when account planning was first introduced as a marketing discipline in the U.S. from its origins in the U.K. over a decade ago, many of the general market agencies that stand today as planning and creative powerhouses – including Weiden+Kennedy, Fallon and Crispin Porter Bogusky to name just a few – worked with a handful of notable U.K. planners to accelerate the development process.

Progressive Direct has appointed Zubi Advertising as its Hispanic advertising agency of record. Zubi’s work will focus on establishing consumer brand loyalty within the U.S. Hispanic market for Progressive Direct.

All Hispanic buying for broadcast (Network & Cable TV, Local TV, Local Radio, Network Radio, and On-line) will be conducted by Tapestry.

Zubi Advertising announced the resignation of their Masterfoods U.S.A. account due to a steady decline in the client’s interest towards marketing to U.S. Hispanics.

MasterBrand Cabinets, Inc. has assigned Conexión Public Relations to guide them in their efforts in reaching the growing Hispanic homeowner market segment.

Lopez Negrete has formed a direct marketing department to service existing and prospective clients. The department offers a full range of services, including direct mail, direct broadcast, telemarketing, digital and alternative media.