Many times, when my company gets inquiries from marketers unhappy with their agency, it’s because the marketer picked an agency that was really a media seller. For years, I’ve criticized the companies that sit on the fence between agency services and media sales, playing to whatever angle happens to be convenient in a given moment. And my stance hasn’t changed: one cannot ethically be both a buyer and a seller.
Ad Agency
Glazer’s Distributors Extends Hispanic Partnership @ Levenson & Hill Advertising.
Glazer’s Distributors has expanded its relationship with Dallas-based Levenson & Hill Advertising to include efforts focusing on Texas’ powerful Hispanic market.
Mission Foods @ Camelot Communications.
According to Jim Lucero / Hispanic Managing Director of Dallas-based Camelot Communications, the agency has been awarded the strategic development, communications and media planing/buying assignments for Mission Foods’ US Hispanic segment.
Sullivan – Director of Strategy Development @ Mendoza Gomez & Associates.
Andrés Sullivan, former Chief Creative Officer and Director of Advertising Services for WPP’s Mendoza Dillon and Asociados, has joined forces with Mendoza Gomez & Associates; agency founded by ad pioneer Nick Mendoza, as Director of Strategy Development.
Amistad Media Group Closes Doors.
After more than 11 years serving the US Hispanic market as its leading media planning and buying agency, Austin-based Amistad Media Group has elected to close its doors as of January 31.
Tosteson Garcia – CEO @ La Agencia de Orcí & Asociados.
La Agencia de Orcí & Asociados has promoted Dilys Tosteson Garcia from Chief Operating Officer & President to the post of Chief Executive Officer & President.
DRM & Lopez Negrete in ‘Final Round’ for Hyundai.
The list is down to two agencies, Miami based Del Rivero Messianu and Houston based Lopez Negrete Communications.
Both agencies have been requested to work on a strategic initiative that was presented last week to determine the winner.
Escamilla Joins Anita Santiago Advertising.
Sofia Escamilla will be joining Sta. Monica, CA based Anita Santiago Advertising as their new Media Director.
Ms. Escamilla will be joining the agency on Monday, departing from her post as Media Director of Los Angeles based la Agencia de Orcí.
GlaxoSmithKline @ Casanova Pendrill.
GlaxoSmithKline has selected Costa Mesa, CA based Casanova Pendill to handle the Hispanic marketing responsibilities for a product launch and several package goods brands.
Cultura Hispanic AOR For Masterfoods.
Masterfoods USA has assigned the Hispanic AOR responsibilities to Dallas based Cultura.
Bravo’s Enigma … Los Tambores Repican … Ru! Cu! Tun! Tun!
According to Gary Bassell, Chairman and CEO of The Bravo Group, the complex world of advertising and marketing is to be divided between “thinkers” and “doers.” As far as media is concerned, he said in front of a crowd at the agency headquarters, Bravo will only consist of “doers.”
Accentmarketing Awarded Chivas Regal Hispanic Experiential Marketing.
Chivas Regal (Pernod Ricard USA) has appointed Coral Gables based Accentmarketing as its Hispanic Promotions agency of record for the South Florida market.
