MasterBrand Cabinets, Inc. has assigned Conexión Public Relations to guide them in their efforts in reaching the growing Hispanic homeowner market segment.
Ad Agency
Lopez Negrete DM.
Lopez Negrete has formed a direct marketing department to service existing and prospective clients. The department offers a full range of services, including direct mail, direct broadcast, telemarketing, digital and alternative media.
Kraft @ The Vidal Partnership.
Kraft has assigned Kraft Macaroni & Cheese and DiGiorno Pizza to New York based, The Vidal Partnership. The accounts were previously handled by New York based, The Bravo Group.
BoA @ Lopez Negrete or Cultura?
Well???? Confusion exists due to the lack of clarity on the part of Bank of America. The lack of clarity continues.
Don Gilberto @ Acento.
Don Gilberto selected Los Angeles-based integrated marketing communications agency Acento to introduce its lunch meat products to the Hispanic consumer market with the launch of a Spanish-language advertising campaign.
Ingrid Joins Anita.
Anita Santiago Advertising (ASA) has significantly added to its strategic expertise and account service capabilities with the appointment of industry veteran Ingrid Otero-Smart to the newly created position of president. Otero-Smart, who most recently served as president and chief operating officer of WPP’s Hispanic agency Mendoza Dillon, joins ASA founder Anita Santiago to form a powerful leadership team.
Lopito, Ileana & Howie Launch Azafrán In NYC.
Lopito, Ileana & Howie (LIH), Puerto Rico’s largest ad agency with billings of $120 million, announced the launch of Azafrán, a new division serving global marketers looking to target the U.S. Hispanic.
Reliant Energy Campaign Defines New Era In Electricity Marketing.
Reliant Energy and its Hispanic advertising agency of record, Lopez Negrete Communications, are driving a creative breakthrough in Spanish-language advertising with the launch of a new 2005 television and radio campaign for the Texas retail electric provider. The campaign is a first in the industry to feature English-language music in advertising targeting Spanish- speaking customers.
BoA @ Cultura.
Omnicom landed the $600 million Bank of America account. Dallas based Cultura was part of the agency coalition that pitched and earned the account for the US Hispanic Market.
