Macy’s announced today the selection of New York-based Latinvox to handle national advertising for the Hispanic market. Latinvox will primarily focus on creating broadcast media campaigns for Macy’s, Federated Department Store’s largest store brand, for the Fall 2005 season.
Ad Agency
Veronica, Fernando, Lonnie & Rich ‘Le Dicen Adios’ A Bravo y Mosaica.
Four additional key players at The Bravo Group and its sister agency Mosaica have left or have rendered their resignations. A reduction in force (RIF) is pending for this week at Mendoza Dillon, after more than 10 people were cut at The Bravo Group due to Sears agency compensation cuts in the past couple of weeks.
California Milk Processors Board @ Grupo Gallegos.
California Milk Processors Board has awarded Grupo Gallegos the Hispanic account for their regional efforts.
California State Lottery @ Casanova Pendrill.
After a intense review, the California State Lottery has selected Casanova Pendrill as its Hispanic AOR.
LatinWorks Showcases The History Channel en Español.
LatinWorks has released the first creative for The History Channel en Español, a division of A&E Television Networks.
Alex López Negrete To Lead AHAA.
The Association of Hispanic Advertising Agencies (AHAA) announced its new board of directors at AHAA’s recent conference in San Antonio. Alex López Negrete, president and CEO of López Negrete Communications will lead the dynamic organization as chairman and Carl Kravetz, chairman and CEO of Cruz/Kravetz:IDEAS will serve as the chairman-elect. Stepping down from this position is Manuel E. Machado, CEO of MGS Communications.
Perdue @ del Rivero Messianu.
Perdue Inc. has been awarded Miami based del Rivero Messianu DDB the Hispanic AOR assignment.
Y&R’s Fudge Out.
Ann Fudge Chairman – CEO of Young & Rubicam Network and Y&R Brands has decided to step down from her position at Young & Rubicam Network. The agency netwrok has suffereed a number of account losses and talent defections.
Hispanic Advertising Foundation Launched.
The Association of Hispanic Advertising Agencies (AHAA) launched the first Hispanic Advertising Foundation. The Hispanic Advertising Agencies Foundation (HAAF) will serve as an independent not-for-profit organization and will have a two-fold agenda. First it will aim to support, conduct, fund and distribute market research related to Hispanic consumers and advertising. Second it will strive to offer educational opportunities, materials and scholarships to those seeking to pursue a career in Hispanic advertising.
HispanicAd.com Media Planning Awards Winners … Siboney takes ‘El Gran Plan’.
HispanicAd.com and the Association of Hispanic Advertising Agencies is proud to announce the winners of the HispanicAd.com 2004 Media Planning Awards competition. The awards were bestowed at the Association of Hispanic Agencies Semi Annual Conference on April 15,2005 in San Antonio, Texas.
Latin Works Launches Integrated Marketing Department.
Austin based LatinWorks Marketing, announced the launch of a newly formed integrated marketing department handling three key areas: consumer promotions and events, retail activation, and direct response.
