Casanova Pendrill announced the launch of its first original integrated brand and event media campaign for client Kohl’s department stores.
Ad Agency
La Gente de RLR.
The advertising agency formerly known as RLR/Jarrin Advertising & Marketing has announced that it has changed its name to better reflect its marketing philosophy and mission. The translation of the new name, “The People of RLR,” reflects the mission that the people of RLR serve the people of its clients to better serve the people in the community.
Levenson & Hill & Legion Advertising Form Partnership.
Levenson & Hill and Legion Advertising have formed a new partnership to tap into the ever-growing Hispanic market in the Southwest and throughout the nation.
MGS Communications Announces Reorganization.
Co-Chairman/CEO Manny Machado, announced a broad reorganization of MGS Communications (MGS), and new staff appointments. The restructuring effort follows Machado/Garcia-Serra Publicidad’s purchase of The IAC Group in October of 2004 to form MGS Communications.
Grupo Mahou San Miguel & Panini @ Marañon & Associates.
Grupo Mahou San Miguel has selected Marañon & Associates as its advertising agency of record in the US. The Coral Gables agency will handle all research, planning, creative, media buying and event marketing for the account in the US.
LatinWorks Launches New Creative For Beech-Nut.
LatinWorks Marketing is launching a new creative campaign for award-winning baby food company, Beech-Nut Nutrition Corp. The launch spot, titled “Grandmothers” hits the air this week on Univision, Telefutura and Telemundo network stations.
‘IT’S ON!’ Houston Astros @ Lopez Negrete.
The Houston Astros have retained Lopez Negrete Communications as their lead advertising agency for both the general and Hispanic markets for the 2005 season.
Easter Brings More than Eggs to Your Basket.
Retailers, get your engines started. It’s going to be Easter soon (March 27). Are you ready for the Latinos about to swarm your stores?
AHAMP – Give A Hand To The Best In The Industry.
The Association of Hispanic Agency and Media Professionals (AHAMP) will host their 1st Annual Awards Banquet to recognize those individuals who are the “Best of the Best” within the advertising industry.
CSK Auto @ Acento.
Acento in Los Angeles has been assigned Hispanic advertising and public relations duties for CSK Auto, Inc.
VPE Growth.
Valencia, Pérez & Echeveste Public Relations (VPE) has started the new year by signing on seven new accounts: KCET-TV, General Motors Acceptance Mortgage Corporation (GMAC), the Los Angeles Children’s Health Initiative, California Office of Traffic Safety, BNSF Railroad, the Nutritional Grocers Association of California, and the CalTrans Stormwater project.
Black Advertising Agencies Form New Trade Association.
Some of the nation’s leading African-American advertising agencies have formed a new association to represent their interests and advocate for their continued growth. The Association of Black-Owned Advertising Agencies, Inc. (ABAA) was founded by ten agencies and marketing communications companies following meetings late last year.
