Nextel Communications Inc. announced the further targeted expansion of the “Nextel. Ya.” advertising campaign to the Hispanic communities in Orlando, Tampa, Boston, Philadelphia, Fresno, Sacramento and the Washington, D.C. area. The expansion includes a new Spanish-language television advertisement, which will air in these markets as well as Los Angeles, Miami, Chicago, San Diego, New York, Dallas and Houston. The campaign also includes new print, outdoor and radio executions.
Ad Agency
De La Garza – Director of Client Services & PR @ Creative Civilization.
Creative Civilization – An Aguilar/Girard Agency announced the addition of Mike De La Garza as Director of Client Services and Public Relations to the Agency’s Executive Management Team.
Aida Levitan Leaves Bromley Communications.
Aida Levitan founder of Sanchez & Levitan, the agency that was purchased by Publicis and later merged with Bromley Communications has left the agency.
Agency Search For Corporate Communications +77%.
AdForum.com reported a 77% increase in searches for advertising agencies and marketing communication companies that have an expertise in Corporate Communications. This was the largest category increase reported for the year.
Cal Lotto Close To Finishing Review For Hispanic Agency.
The California Lottery is close to finalizing their agency review in the next month for a Hispanic AOR, an account valued at $28 million over 4 years.
Miqueli & Constanza Leave The Bravo Group …. Ño!
Mary Miqueli – SVP General Manager The Bravo Group in Miami and Gloria Constanza – SVP Director of Media Services The Bravo Group in New York have resigned from their respective agencies.
The Vidal Partnership Ad Age’s Multicultural Agency Of The Year.
Twice in three years, The Vidal Partnership earns the coveted honor of being named again the 2004 Ad Age Multicultural Agency of the year.
Felicidades!
Daumas @ Lopez Negrete Communications.
Patricia Daumas has joined Lopez Negrete Communications’ renowned team of creative directors.
ICOM Ad Agencies Optimistic In 2005.
In a survey, ICOM agencies, all independently owned and operated, were asked to rate their outlook for the advertising business in 2005 on a scale of 1 to 5 (with 1 being the least positive and 5 being the most positive). The majority of responses fell in the 3-to-4 range with almost half at 4. Only Indonesia, Italy, South Korea and Venezuela fell below 3. And of those, both Indonesia and Venezuela expect 2005 to be a better year for advertising than 2004.
