This week Forbes.com and the advertising agency Euro RSCG Worldwide released a study that found that a lot of C-level executives think the advertising industry has little understanding of the business issues challenging businesses like theirs.
The study also revealed that less than 40 percent of the some 9,000 C-level executives surveyed think “external advertising and marketing services bring a valuable perspective to our advertising and marketing issues.”
The Radiate Group has partnered with Dieste Harmel & Partners, to create SPICE Marketing, a new agency dedicated to creating and executing event marketing promotions solutions for brands entering the growing Hispanic marketplace.
Ann Fudge, Chairman and CEO of Young & Rubicam Brands, announced that Daisy Exposito is stepping down after 23 years at The Bravo Group. Under Exposito’s vision and leadership, The Bravo Group has grown to become one the country’s largest providers of integrated marketing services, targeting the high-potential U.S. Hispanic and multicultural markets.
AdForum.com experienced a 64% increase in searches for advertising agencies and marketing communication companies that have an expertise in multi-cultural marketing.
WPP has named Gary Basell as the Chairman and CEO of New York based The Bravo Group, he replaces Daisy Expósito-Ulla.
New York based The Vidal Partnership has been awarded the Hispanic advertising responsibilities for Sprint.
Daisy Exposito has resigned from her post as President and Chairwoman of New York based The Bravo Group. Industry insiders speculate that both the current WPP management climate and a personal interest to pursue other professional goals played a role in her decision to leave the agency. No replacement has been named. WPP seems to be searching outside of the agency for a replacement.
The Cartel Group selected advertising veteran Robert J. Schoenbeck at its Chief Operating Officer. This announcement was made by Victoria Varela-Negrete, Chief Executive Officer of the multicultural agency that celebrates its 10th anniversary this month. Schoenbeck assumes general management authority over the agency’s operating units and day-to-day business operations.
The Hispanic Alliance for Progress Institute, a non-profit advocacy organization, commissioned a poll October 29th — before the election — forecasting historic numbers of Hispanic voter support for President Bush. The poll found Hispanic voters split 44% for Kerry and 42% for Bush.
