Ad Agency

Cadbury Schweppes Americas Beverages (CSAB), the Texas-based subsidiary division of London-based Cadbury Schweppes plc, announced that it has selected San Antonio-based The Cartel Group as the agency of record for Hispanic market efforts for its Dr Pepper brand.

In 2005, the extra stimulus from the election and the Summer Olympics will not be present and the pace of the economic recovery should moderate. However, we do expect the U.S. economy to grow at a reasonable pace, and we expect continued improvement in the advertising trends which historically tend to lag behind the economic trends. We expect advertising to again grow faster than nominal gross domestic product.

Catalina Saldarriaga – VP Director of Human Resources and a veteran of The Bravo Group has resigned her post effective immediately.

This week Forbes.com and the advertising agency Euro RSCG Worldwide released a study that found that a lot of C-level executives think the advertising industry has little understanding of the business issues challenging businesses like theirs.

The study also revealed that less than 40 percent of the some 9,000 C-level executives surveyed think “external advertising and marketing services bring a valuable perspective to our advertising and marketing issues.”

The Radiate Group has partnered with Dieste Harmel & Partners, to create SPICE Marketing, a new agency dedicated to creating and executing event marketing promotions solutions for brands entering the growing Hispanic marketplace.

Ann Fudge, Chairman and CEO of Young & Rubicam Brands, announced that Daisy Exposito is stepping down after 23 years at The Bravo Group. Under Exposito’s vision and leadership, The Bravo Group has grown to become one the country’s largest providers of integrated marketing services, targeting the high-potential U.S. Hispanic and multicultural markets.

AdForum.com experienced a 64% increase in searches for advertising agencies and marketing communication companies that have an expertise in multi-cultural marketing.

WPP has named Gary Basell as the Chairman and CEO of New York based The Bravo Group, he replaces Daisy Expósito-Ulla.

New York based The Vidal Partnership has been awarded the Hispanic advertising responsibilities for Sprint.