Procter & Gamble Co. named Starcom MediaVest Group and Carat North America communication planning agencies. The assignment, the culmination of a review that included two media planning incumbents – SMG and Grey Worldwide’s MediaCom unit – as well as three outside contenders – Carat, Havas’ MPG unit, and Omnicom direct response agency Targetbase, was closely watched because many believe it could lead to fundamental changes in the way the packaged goods marketer handles media.
Ad Agency
The Hunt For Nissan US Hispanic AOR In Still On.
The US Hispanic Nissan North America account assignment is in its final stages, with the client visiting all agencies that have made the final round.
Quieres Tecate?
Mexico’s Femsa has been looking for an AOR for its Tecate brand in the US Hispanic Market. Currently there are several agencies pitching the business, but no apparent leader has been rumored.
Chambers, Lopez & Gaitan Launches With Political Win.
Having been the corner stones for the creation of ZGS Communications in Virginia, Lorena Chambers and Patricia Gaitan have left the agency and launched Chambers Lopez & Gaitan (CL&G).
HeadQuarters Celebrates 17 Years Of Service.
Seventeen years ago, on July 17, the first Hispanic agency in San Francisco opened its doors despite the lure of Los Angeles in those early days as the place to go for Hispanic marketing expertise.
Creative Civilization Anchor Tenant Catalyst Of Revitalization Project.
Creative Civilization announced plans for the relocation of its corporate headquarters.
Alicea – President @ ViVA.
Effective immediately, ViVa has appointed Loreyne Alicea to the position of president, a post previously held by Linda Lane Gonzalez, founder of the firm. Ms. Gonzalez will remain at the helm as Chief Executive Officer.
Premier Euro RSCG Changes Name.
The agency Premier Euro RSCG changes its name To Euro RSCG Puerto Rico. This is part of the new corporate identity that Euro RSCG Worldwide has launched to world level. All the agencies that compose the network Euro RSCG around the world will be aligned and they will change for the name of Euro RSCG followed by the country in which operates.
Countrywide Campaign Reaches Out to Hispanics With ‘Facilitando Sueños’.
Affirming its longstanding commitment to the Spanish-speaking community, Countrywide Home Loans, Inc. has launched a new media campaign specifically catering to the homeownership aspirations and concerns of Hispanics in the United States.
Granatur – Creative Director @ Castells & Asociados.
Castells & Asociados Advertising announced that it has hired Mario Granatur as its new creative director. Mario joins Castells from Saatchi & Saatchi Conill Advertising where he served as the agency’s associate creative director on accounts including Toyota (cars, trucks and SUV’s) and Lexus.
Nissan Puts Hispanic Account In Review.
Nissan USA has decided to put their Hispanic account up for review.
