Ad Agency

Miami Based ALMA Agency has been selected as the General & Hispanic AOR for Riviana Foods.

WFA is launching the world’s first-ever global census of the marketing and advertising industry, designed to provide hard data on the people who are working in the profession.

With a record number of entries, the Hispanic Marketing Council (HMC) announced the 2021 winners of the HMC Strategic Excellence Awards, the only award of its kind that honors multicultural strategic thinking and cultural competence in marketing. Alma took top honors with a Gold for Best Cultural Insight for its work with McDonald’s and a Gold for Mainstream Impact for its work by Coors. Casanova//McCann, Culture ONE World, d expósito & Partners, Dieste, Inspire Agency, Republica Havas, Visual Latina, and Zubi also received accolades.

Agencies tend to rely heavily on referrals for new business. And new business consultants often caution against using referrals as the agency’s sole source of new business. Despite appearances, it’s not just out of self-interest.  By Mark Duval / The Duval Partnership

Advertising, PR, creative, digital, and full-service agencies have played a crucial role in the marketer’s toolkit for decades. But the landscape is changing. More than ever, overlap exists between agencies and consultancies, in-house and external agencies, and the roles of humans and automation. ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.

According to MediaPost, Publicis Groupe has diversified its US workforce by 5.5%.

Just over a year ago, the 4A’s were kind enough to publish an article I’d written that featured some of the country’s top account people from some of the country’s best agencies talking about their role as we headed into what most already knew was going to be the oddest freaking year of their careers. Called “What it means to be an account leader in 2020,” the contributors each offered their perspective on how they were preparing for the year – with quite literally no concept of what the year ahead would hold.

MiQ, a programmatic media partner, announced the launch of their U.S. Hispanic and multicultural practices that will help advertisers best reach and engage U.S. multicultural audiences through more sophisticated, diverse data sets.

Ever since early man emerged from his cave, invented fire and wondered aloud how he was going to spread the word of his wondrous invention to others, those responsible for doing the word-spreading have considered themselves hard done-by.  By Brian Jacobs / The Cog Blog

Captura Group announced that Jessica Cuevas Molina is joining the agency as Executive Creative Director.

There’ve been quite a few headlines recently about agency employees being overworked to the point it affects their mental health. In this week’s post, I want to explore how that connects to agency new business and what can be done to address it.  By Mark Duval – The Duval Partnership

Do you consider search consultants when planning your agency’s new business program? And what is the best way to do that, exactly?  By Mark Duval – The Duval Partnership

Vicente Corina has joined CPB as Strategy Director. Vicente comes to CPB from Mexico City, where he was most recently CMO of Fitzer Agua Mineral Brava, the first Hard Seltzer in LATAM.

Whether pitching in person or virtually, deciding who will represent your agency determines the outcome of the pitch.  By Mark Duval – The Duval Partnership

To promote diversity in their ad campaigns, brands and agencies have to practice what they preach

Do you consider search consultants when planning your agency’s new business program? And what is the best way to do that, exactly?  By Mark Duval – The Duval Partnership

sociedAD announced that it has been named partner for the Cancer Research Institute (CRI). CRI, a non-profit organization spearheading transformative investigations to cure cancer by harnessing the power of the immune system, has selected the agency to kick-off the first ever in-language resource hub and Virtual Immunotherapy Patient Summit for the Hispanic community during this critical moment in science and research.  

Do you know the difference between a marketing email and a new business email? Or when you should use one versus the other? If you aren’t certain, you’re not the only one!  by Mark Duval / The Duval Partnership

A Majority of Respondents to 4A’s 2021 Impact of Advertising Survey Find That Their Agency’s Work Helped Their Clients Gain Market Share During 2020

H&S, a full-service marketing communications companies, announced the promotion of Veronica Rodriguez to Chief Brand Officer, reporting to Elizabeth Harrison, co-founder and Chief Executive Officer.