By Gonzalo López Martí – Creative director, etc / LMMiami.com
- Advertising is under fire.
- As a business, as an industry, as a cultural agent.
- Our relevance and our legitimacy as creators and guardians of the canon and its values is called into question literally 24/7.
- In the age of social media, everything we “create” is scrutinized and torn apart ipso facto by some troll with too much time in his or her hands.
- Everything our creatives come up with seems to be tin-eared, flat-footed or offensive in some way or other.
- Fair enough.
- Question is, do we really “create” in the ad business.
After having won the Grand Prix and a Gold Award at the recent 2018 Culture Marketing Conference (CMC) in Los Angeles, last week, a film made possible by AARP about family caregiving among U.S. Hispanics, created by d expósito & Partners, has now won the 2018 Big Apple Award from the Public Relations Society of America.
Northgate Market, a family-owned and operated Hispanic supermarket chain with 40 stores throughout Southern California, has named Circus its agency of record (AOR) effective immediately.
Media integration is a very important topic for advertising and marketing executives seeking to build brand awareness and sales with multicultural consumers. But, what is the mindset of the client when preparing a Hispanic media buy? Is radio an important part of the media mix right from the start? This latest Hispanic Radio Podcast with Zubi Advertising’s Isabella Sanchez provides some answers.
While agencies have adapted to consulting firms’ disruption of the media landscape and their role as auditors in the client-agency partnership, we feel strongly that Accenture Interactive’s new Programmatic Services unit is a clear conflict of interest, positioning Accenture to engage in media trading and then also be responsible for auditing the trading results and processes of its competitors.
Republicad announced the appointment of marketing industry executive Jeannette Xenodakis as media director.
Amscot Financial—the Florida-based company providing convenient, consumer-oriented financial services through its network of retail branches— reveals its latest Spanish-bilingual campaign geared toward a growing and evolving Hispanic consumer segment. 
There is a wide range of skills and salaries represented in the marketing industry, and a marketer’s career path can take many forms. This makes staffing a marketing team with the right players and laying the right stepping stones for your own career a challenge. To make the right decisions, it is essential to stay on top of industry trends.
We’ve now reached the crux of the matter when it comes to the ad biz.
Republica announced the promotions of Michael DeJesus and Federico Giraldo to creative directors. In their expanded roles, DeJesus and Giraldo will report to Chief Creative Officer (CCO) Milton Lebron and help lead the agency’s award-winning creative team.
How much time do American consumers spend each day with their multimedia devices, tablets, computers, AM/FM radio, TV, or their smartphones? By Pierre Bouvard
Miami-based independent marketing communications firm CCOM Group announced the rebranding of its business to represent the fluent and ‘always-on’ nature of today’s culture and the agency’s relentless effort to help clients authentically navigate this new and evolved space.
With the departure of Sir Martin Sorrell — or SMS, as he is lovingly called — many are now predicting the end of WPP and of agency holding companies in general, along with the business model of the tailor-made, client-specific, integrated agency offering.
One of the most common topics to emerge over the past week in relation to the transition underway at WPP is the prospect of a break-up of the company or a major divestiture program. For the most part, we don’t think this speculation makes much sense, and if anything, WPP probably emerges from this process as a net buyer rather than a net seller.
WPP points the finger at ZBB as the most important factor driving cuts in WPP’s agency revenues — cuts that have taken 35% off WPP’s share price from its 2017 high. Leading industry analyst Brian Wieser identifies ZBB as a major factor suppressing holding company organic growth, along with other factors like increased contract scrutiny. ZBB is the flavor of the month. Mention ZBB to an ad agency and watch the panic. “Here it comes! Another excuse to cut fees!”
I spent an amazing morning today at Media Kitchen’s annual Venture Capital Conference in New York City listening to leaders in media,
FCB announced that Oneighty° Agency has joined the FCB Network as an alliance. As part of the new alliance with FCB, Oneighty° will be handling all of FCB’s clients in Puerto Rico.
Dentsu Aegis Network announces the acquisition of M8.
Captura Group announced that Jennifer L. Woods has joined its team as Managing Director. 
