Ad Agency
A New Digital Age Has Begun: Are You Ready for The Fourth Wave of Advertising?
I have to admit surprise at how generative AI has so quickly grabbed everyone's attention in 2023. Clearly, AI's growing importance in advertising is undeniable, and I look forward to how it will shape our industry in the coming months and years. At the same time, we are on the cusp of an important shift that I predict will have more immediate consequences for our business.
Horacio Gavilan named “ICON” by AD Club of New York for Hispanic Heritage Month
Horacio Gavilan is a non-profit strategist and executive with more than 30 years of experience in association management. He is currently the Executive Director of the Hispanic Marketing Council (formerly Association of Hispanic Advertising Agencies), the only national trade association representing the U.S. Hispanic market ecosystem. He believes the Hispanic consumer should be at the heart of every marketer’s strategy, growth plan, media buy, and creative campaign. He advocates for responsible and intentional investment in Hispanic marketing commensurate with the enormous opportunity that the multicultural majority presents.
Agency Creativity Is Essential for Best Client Outcomes
Consultant Michael Farmer caused a bit of a stir recently in an industry Q&A. Farmer recently documented the transformation of Huge by CEO Mat Baxter in a book entitled Madison Avenue Makeover. On the heels of this, in a Q&A published by Contagious, he echoes themes from his book that takes the agency world to task for worrying more about awards than delivering performance and creating thoughtful business models.
When Actual Practice Deviates from Contract Terms
Virtually all advertisers have formal contracts in place with their advertising agency partners. Most of these organizations have reviewed industry association contract templates and engaged outside legal counsel to review and customize agreement terms and conditions to satisfy their expectations.
Reimaging Agency Selection: Why is now a good time to go to pitch? [REPORT]
In this era of transformation and adaptation, rethinking your approach to agency selection isn’t merely a strategic choice — it’s an imperative.
GALLEGOS United launches DoorDash campaign
GALLEGOS United and Superette (DoorDash's internal creative studio) have unveiled the brand’s first-ever Spanish-language campaign for the Dasher audience.
Luis Miguel Messianu, Richard Edelman and Peter Lerma launch MEL
MEL (Messianu/Edelman/Lerma) launched as a minority-owned and Hispanic-led, full-service communications agency. The independent entity will provide expertise in earned-centric media, creative, and digital solutions, through a distinct Latino lens enabling it to develop creative campaigns that represent the cultural traditions and modern lifestyle experiences of bilingual and bicultural Latinos.
How agencies should talk about the money
Most agency executives and teams hate talking about money with clients and prospects. And they don’t do a very good job of it.
Republica Havas Celebrates Latino Culture and Breaks Language Barriers with #SpeakHispanic Initiative
Republica Havas is celebrating Hispanic Heritage Month 2023 with the launch of #SpeakHispanic, a bold awareness initiative that bridges cultural traditions and emerging perspectives on what it means to be Latino in the U.S. today.
The Latest on Talent & Employee Trends
According to a poll conducted by Morning Consult, on behalf of BSR, social policies on a state-level, and brand advocacy in relation to social issues are important considerations for people thinking about relocating for employment.
Global Influencer Marketing Spend Surged 22% in 2022 to $29B, Pacing for 17% Growth in ’23, Fueled by Rising Interest in Popular Agents of Fashion, Entertainment & Sports
Global influencer marketing spending grew 21.5% in 2022 to $29.14 billion and is on pace to rise 16.9% in 2023, fueled by a growing number of brand marketers investing in a multiplying number of macro and micro influencers using social media channels to espouse products and brands among their peers, according to new research by PQ Media.
ChatGPT is not taking over the world yet, but it may lead to legal trouble [REPORT]
While AI systems can unlock new levels of creativity and acumen, creators, brands and agencies need to be wary of key legal risks – from potential intellectual property infringements to transparency about uses of consumer data – writes the 4A’s Ashwini Karandikar.
AIMM announces Inaugural Trailblazers Awards Winners to highlight Inclusion during a time where Exclusion is too often discussed
ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) announced the first-ever recipients of the AIMM Trailblazer Award, honoring exceptional individuals who have fearlessly pushed boundaries and revolutionized the world of marketing.
How to make a strong start as a CEO [PODCAST]
Seize the first year in the role as an opportunity for both personal and institutional renewal.
Insourced, outsourced or hybrid? What’s the best model for marketing effectiveness?
Client & Proposition Director, Ryan Rooney, considers the pros and cons of running marketing effectiveness insourced, outsourced, or using a hybrid model in between.
Visit San Antonio Teams Up with BeautifulBeast and Mighty Industries to Unleash a Captivating Content Platform
Cross-cultural agency BeautifulBeast has entered into a strategic alliance with Mighty Industries and XALTER to create Mighty Beast. This unit specialized in content and web3 is in charge of the creation and production of 210Plaza, an entertainment platform in the Metaverse for the city of San Antonio. The goal is to attract visitors to the city, highlighting many of the cultural and culinary aspects that are attractive to young adults who like to explore new experiences.
Celebrating the life and legacy of Norma Orci, co-founder and chairwoman of Orci and trailblazer of multicultural advertising
It is with profound sadness that multisegment agency Orci announces the passing of co-founder and chairwoman Norma Orci, who passed away on August 3. She leaves behind two children, two grandchildren and an indelible mark upon the advertising industry, having played a crucial role in launching effective, thoughtful and impactful multicultural marketing targeting U.S. Hispanics and setting a standard for messaging emphasizing appreciation and respect for this growing community.
Hispanic Ad Agency Pioneer Norma Orci Passes.
Norma Orcí, the co-founder and chairwoman of longtime U.S. Hispanic market advertising agency Orci, has died. Along with her husband Hector Orci, the Orci agency rose in prominence to become a legacy shop.
Can In-House Agencies Do It All?
A new ANA study finds in-house agencies are picking up a growing list of duties
ANA/4A’s Cost of the Pitch [REPORT]
Historically, it has been understood that agencies devote significant resources to the defense of an existing account when put into review and to the pursuit of new business. Until now, however, there has been little if any data on the cost of any agency review to the client.
